Box Genie allows users to create custom boxes, so it only made sense to have a custom email strategy. See how Hawke Media took the email program from zero to 8,000 contacts.
![Box Genie cover graphic](/_next/image/?url=https%3A%2F%2Fhawkeheadless.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F07%2FBox-Genie-Cover-Graphic.webp&w=828&q=75)
Challenge
Founded in 2021, Box Genie was a brand new packaging company and it did not have an email marketing program at all. Hawke Media’s challenge was to create a program that could be profitable immediately and lay the foundation for programs such as building a distribution list or segmentation strategy.
APPROACH
First, Hawke Media established an email capture and started building a distribution list. Hawke produced the email strategy, email copy and designs, A/B testing, segmentation, and analysis. The initial strategy was to implement traditional automations such as Welcome Series, Abandon Cart, Browse Abandonment, and Replenish, and then custom automations.
![Box Genie mockups](/_next/image/?url=https%3A%2F%2Fhawkeheadless.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F07%2FBox-Genie-mockups.jpg&w=1920&q=75)
SOLUTION
Box Genie saw immediate success with their automated emails, Hawke helped roll out a weekly campaign. By the end of the year, the email program was attributed to half of the annual revenue.
![Box Genie content mockups](/_next/image/?url=https%3A%2F%2Fhawkeheadless.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F07%2FBox-Genie-content-mockups.png&w=1920&q=75)
Results
- OVERALL ROI
- COMPANY REVENUE FROM EMAIL
- EMAIL LIST SIZE