Challenge

City Mattress spans the East Coast, with 20 stores in New York and Florida. Although the retailer is well-known in the regions it serves, it was not taking advantage of expanding its customer base through organic search. The client wanted to boost SEO traffic with a strong content marketing strategy.

Additionally, it was not capitalizing on expanded product lines that would position the retailer as a sleep specialist offering a multitude of bedroom-related products, including linens, pillows, and furniture. City Mattress also wanted to update, revamp, and expand its website content to reflect its position as a sleep expert.

Approach

Hawke Media took a three-pronged approach to boost SEO rankings and brand visibility, while also stepping into the role of marketing consultancy to make product inventory recommendations. With lofty goals that included increasing search engine rankings on Google, expanding product offerings, and embarking on a full-fledged content marketing campaign to establish the brand as a sleep resource, the City Mattress marketing team worked with Hawke Media’s SEO specialist.

The end result? Measurable metrics highlighting increased organic traffic, improved brand visibility and, ultimately, increased revenue for City Mattress.