Hawke Media helped City Mattress rest easy with a healthy SEO boost.
City Mattress spans the East Coast, with 20 stores in New York and Florida. Although the retailer is well-known in the regions it serves, it was not taking advantage of expanding its customer base through organic search. The client wanted to boost SEO traffic with a strong content marketing strategy.
Additionally, it was not capitalizing on expanded product lines that would position the retailer as a sleep specialist offering a multitude of bedroom-related products, including linens, pillows, and furniture. City Mattress also wanted to update, revamp, and expand its website content to reflect its position as a sleep expert.
Hawke Media took a three-pronged approach to boost SEO rankings and brand visibility, while also stepping into the role of marketing consultancy to make product inventory recommendations. With lofty goals that included increasing search engine rankings on Google, expanding product offerings, and embarking on a full-fledged content marketing campaign to establish the brand as a sleep resource, the City Mattress marketing team worked with Hawke Media’s SEO specialist.
The end result? Measurable metrics highlighting increased organic traffic, improved brand visibility and, ultimately, increased revenue for City Mattress.
Expand Product Lines To Boost Offerings and Revenue
Finally, with their in-depth knowledge of the company, the Hawke Media team recommended new product offerings that City Mattress could use to expand its lines and increase revenue. By building out content related to these new product offerings, including sleep and spa accessories, linens and bedding, and furniture and accents, City Mattress positioned itself as a top source for all things related to the bedroom and better sleep.
Hawke Media and City Mattress nailed their goals by virtually all measures, increasing organic traffic, driving revenue and increasing brand visibility. Some of the most notable statistics are a 421% increase in monthly revenue over the past two years and a 461% increase in the number of unbranded keywords ranked in the first 10 positions on Google nationwide.
Monthly Organic Traffic
Monthly Revenue in 2 years
Unbranded Keywords in Google’s Top 10
Visitors from Organic Search
Site Visitors from Organic Search:
Monthly Organic Traffic:
Monthly Revenue in 2 years:
# of Keywords Ranked in
# of Unbranded Keywords in the Top 10 Positions on Google Nationwide: