Clarke Kent Plumbing is a locally owned plumbing service provider in Austin, Texas, offering reliable residential and commercial solutions backed by trusted expertise and a commitment to the community.
Summary
Clarke Kent Plumbing, a trusted plumbing service provider in Austin, Texas, sought to expand their visibility and strengthen their local presence. With competition in the home services industry running high, the company wanted to leverage social media to build brand awareness, connect with the Austin community, and position themselves as the go-to resource for homeowners and businesses alike.
Challenge
When we began the engagement, Clarke Kent Plumbing had no active presence on Instagram, cutting off a key channel to reach new audiences. On Facebook, their previous content strategy leaned heavily on generic stock imagery, resulting in minimal engagement and little community connection. Without authentic storytelling or consistency, their brand struggled to stand out or build meaningful recognition in the local market.
Approach
Our team developed a tailored social media strategy focused on two goals:
- Establishing Clarke Kent Plumbing on Instagram to reach new audiences and showcase the brand.
- Revamping Facebook content with authentic visuals and helpful, community-focused storytelling.
We prioritized consistency with a steady posting schedule, created content that highlighted the team in action, and layered in educational, easy-to-digest plumbing tips to build trust and authority with their local audience.
Solutions
We launched and managed Clarke Kent Plumbing’s Instagram channel from the ground up, producing posts that introduced the team, highlighted services, and offered valuable home maintenance insights. On Facebook, we replaced flat stock imagery with real on-the-job photos, bringing a sense of authenticity that resonated strongly with their community. Over time, these efforts established a recognizable social presence, fueled engagement, and positioned the brand as a trusted neighbor and resource in Austin.
Results
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Facebook Engagements Grew
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Facebook Net Followers Grew
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Facebook Impressions Increased
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Instagram Impressions Grew
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Instagram New Followers Grew
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Instagram Engagements Grew
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