Case study

Curateur

Curateur is a premier shopping membership to get luxury fashion at lower prices. Hawke Media boosted its affiliate marketing to see a 95% revenue increase. 

AFFILIATE 

Curateur is a premier shopping membership to get luxury fashion at lower prices. Hawke Media boosted its affiliate marketing to see a 95% revenue increase. 

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Challenge

Curateur knew it was time to build an affiliate network, but the brand didn’t want to pay flat fees to get its content promoted on other sites. The brand came to Hawke Media to build an organic affiliate program.The success of the program would be measured by new subscribers month over month. 

Approach

Hawke Media created editorial content for the Curateur brand so that the brand name and industry authority could get in front of new prospects. Hawke pitched to relevant editors at publications with key demographics and timely messaging that would resonate with their respective audiences. This created a grassroots approach to Curateur’s affiliate network. 

Solution

Curateur had content published on sites like Byrdie, Hollywood Reporter, ET Online, and more. Within one month, the brand saw an immediate increase in subscribers, and in turn, an increase in overall revenue. 

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REVENUE INCREASE

%

Results

Results

Revenue Increase

%