Businesses trust Cybra for software that makes the shipping process seamless. The team at Cybra needed to find someone they could trust to improve their SEO.
With its focus on shipping and logistics for D2C businesses, most prospective customers won’t find Cybra unless they’re actively searching for a solution. With this in mind, the team at Cybra knew SEO was essential. They came to Hawke for measurable results from SEO improvements, such as brand awareness and lead generation.
Hawke approaches SEO with a two-pronged approach, focusing on technical SEO and then a content-based strategy. This gave Cybra both short and long-term results.
Search engines try to show their users clear pages with a friendly user experience. To accommodate this, Hawke started with technical SEO that would immediately boost rankings. For Cybra these tactics included linking orphan pages, finding and fixing broken links and images, supplying missing meta data, and fixing sitemap indexing issues.
Within the first 14 days, Cybra saw an increase in site traffic from organic search.
To improve SEO rankings from a traditional content perspective, Hawke created a variety of new landing pages based on keyword and competitor research. For Cybra, that included key products including RFID and barcode labeling. Hawke also created 18 new use case pages, designed to answer relevant search queries.
Cybra saw 54 new keywords reach the #1 result spot.