Influencer Strategy Drives Massive Social Media Impact

The Results

(what really matters)

Total Impressions


Branded Impressions




The Bullets

(what you need to know)

Hawke Media Channels
  • Influencer
Our Solutions
  • Engaged dozens of top Young Hollywood influencers to attend and promote the event
  • Evite-branded red carpet, step-and-repeat, and photobooth
  • Produced branded posts from influencers
  • Earned press placements

The Details

(the devil’s in here, somewhere)

For influencer Madison Pettis’s Sweet Sixteen, sponsored by Evite, we engaged dozens of the biggest names in Young Hollywood to attend the event. These influencers – including Madison, herself – posed in front of an Evite-branded step-and-repeat, and shared Evite-branded posts to their social accounts. Several notable entertainment press outlets covered the event, extending the reach of Evite-branded images and videos. This influencer-driven event was able to generate media inventory for a fraction of the cost of a typical media buy. The popularity of Madison and her guests led to further syndication of client-branded content. The event earned a total of 24 million impressions, 7.3 million of which were Evite-branded.

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