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Case Study

Formula 10.0.6

Formula 10.0.6 is a 4th generation, family-owned company focused on creating effective skin and body care that’s super simple to use and doesn’t cost the earth.

Formula 10.0.6 product image

Formula came to Hawke seeking to grow their follower count, increase engagement, and lead to higher overall revenue by driving users to the website from social.


  • Built and defined creative social media strategy and cadence across all platforms
  • Implemented highlight categories with branded templates
  • Developed hashtag strategy to improve overall searchability and brand awareness

We created an overarching social media strategy including monthly campaigns to stay on brand and optimize our online presence. We executed by posting three Instagram stories per week that fell into highlight categories relevant to Formula’s industry (ex: Skincare tips, Motivational Mondays, Press, Feature Fridays, etc.). We also posted five image assets per week including vibrant hi-res imagery, clever captions, and frequent giveaways to help increase overall brand awareness.

Formula 10.0.6 social media management


  • Audience Growth

  • Impressions Growth

  • Engagements