Go Do Trip is an all-in-one travel discovery, booking, and sharing site, dedicated to connecting its customers with the best travel experience at the best prices.
![Go Do Trip water imagery](/_next/image/?url=https%3A%2F%2Fhawkeheadless.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F07%2FGo-Do-Trip-water-imagery.png&w=828&q=75)
Challenge
In order to boost Instagram followers, impressions, reach, and engagement, we introduced a variety of Instagram Story techniques over eight weeks.
Approach
- Shoutout series
- Polls
- Storytelling
INFLUENCER
The first was a Shoutout series, which allowed us to recognize the most engaged users and influencers that aligned with the client’s brand. With a 60% response rate among influencers, these stories grew tagged posts by 67%.
![Go Do Trip influencer](/_next/image/?url=https%3A%2F%2Fhawkeheadless.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F07%2FGo-Do-Trip-influencer.png&w=1920&q=75)
SOCIAL MEDIA MANAGEMENT
In order to turn this increased reach into actual followers, we used a Poll series allowing followers to engage with the content, as well as a Storytelling series that provides follower-focused entertainment. After two months, our Instagram story strategy increased followers by 36%, impressions by 26%, and engagements by 48%.
![Go Do Trip social media](/_next/image/?url=https%3A%2F%2Fhawkeheadless.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F07%2FGo-Do-Trip-social-media.png&w=1920&q=75)
Results
- FOLLOWERS
- ENGAGEMENT
- IMPRESSIONS
- TAGGED POSTS