Case study
Go Do Trip
Go Do Trip is an all-in-one travel discovery, booking, and sharing site, dedicated to connecting its customers with the best travel experience at the best prices.
SOCIAL MEDIA
Go Do Trip is an all-in-one travel discovery, booking, and sharing site, dedicated to connecting its customers with the best travel experience at the best prices.
Challenge
In order to boost Instagram followers, impressions, reach, and engagement, we introduced a variety of Instagram Story techniques over eight weeks.
Approach
- Shoutout series
- Polls
- Storytelling
influencer
The first was a Shoutout series, which allowed us to recognize the most engaged users and influencers that aligned with the client’s brand. With a 60% response rate among influencers, these stories grew tagged posts by 67%.
social media management
In order to turn this increased reach into actual followers, we used a Poll series allowing followers to engage with the content, as well as a Storytelling series that provides follower-focused entertainment. After two months, our Instagram story strategy increased followers by 36%, impressions by 26%, and engagements by 48%.
@godotrip
increased followers
%
increased impressions
%
Results
increased engagement
%
increased tagged posts
%
Results
increased followers
%
increased impressions
%
increased engagement
%
increased tagged posts
%