Case study

Go Do Trip

Go Do Trip is an all-in-one travel discovery, booking, and sharing site, dedicated to connecting its customers with the best travel experience at the best prices.

SOCIAL MEDIA

Go Do Trip is an all-in-one travel discovery, booking, and sharing site, dedicated to connecting its customers with the best travel experience at the best prices.
Go Do Trip - Picture of a Beach

Challenge

In order to boost Instagram followers, impressions, reach, and engagement, we introduced a variety of Instagram Story techniques over eight weeks.

Approach

  • Shoutout series
  • Polls
  • Storytelling

influencer

The first was a Shoutout series, which allowed us to recognize the most engaged users and influencers that aligned with the client’s brand. With a 60% response rate among influencers, these stories grew tagged posts by 67%.
Go Do Trip - Motivational Travel Brochure
The Sill
The Sill

social media management

In order to turn this increased reach into actual followers, we used a Poll series allowing followers to engage with the content, as well as a Storytelling series that provides follower-focused entertainment. After two months, our Instagram story strategy increased followers by 36%, impressions by 26%, and engagements by 48%.

@godotrip

increased followers

%

increased impressions

%

Results

increased engagement

%

increased tagged posts

%

Results

increased followers

%

increased impressions

%

increased engagement

%

increased tagged posts

%