- Completed a UX audit to enhance JAM’s website, allowing them to deliver an improved customer experience
- Audited the user interface to improve ease of use and ensure an intuitive look and feel
- Refined the go-to-market strategy so that messages across all marketing channels would reach the intended audience
- Conducted branding and messaging workshops to ensure consistency and relevancy of copy and marketing materials across all campaigns
The start of the pandemic pushed JAM to create an innovative tool for connecting remote teams, all they needed was to find customers. Of course, a new product requires a go-to-market strategy. JAM came to Hawke to help ensure that their branding was on point and that their messages would reach the intended target. We facilitated branding and messaging workshops and provided strategic input via Hawke’s proprietary approach, resulting in a revenue increase of 55%.
Time to achieve revenue increase: