- Expanded Facebook target audiences beyond “sneakerheads”
- Shifted campaign focus from limited edition drops to daily-wear, core products
- Highly targeted campaigns for major, limited-edition collaborations
While running core campaigns, we also created campaigns for two major, limited-edition collaborations based on classic movies (Clueless and Ghostbusters). Despite the limited edition nature of these product lines, we targeted everybody but sneakerheads, instead tailoring copy and creative toward fans of the movies and similar properties. These efforts drove a 900% ROAS on a one-day sale for the Ghostbusters collection and an 800% ROAS on the longer Clueless campaigns.