Kettl Tea is a premium tea brand dedicated to sourcing and sharing the finest Japanese matcha and loose-leaf teas. Blending tradition with modern design, Kettl offers not only exceptional teas but also artisanal ceramics and home goods that elevate the everyday tea experience. With a deep commitment to quality, craftsmanship, and cultural authenticity, Kettl has become a go-to destination for tea lovers seeking a refined, intentional ritual.
Summary
Kettl Tea, a premium brand specializing in high-quality matcha, tea, ceramics, and home decor, began working with us nearly two years ago as a small business. Initially launching with a three-month contract and a modest $5,000 ad spend, our goal was clear: drive sustainable brand growth and increase revenue both month-over-month and year-over-year. Through strategic optimizations and proven results, we cultivated a strong partnership that enabled Kettl Tea to expand its market share and significantly scale its advertising efforts.
Challenge
As a boutique tea brand, Kettl Tea faced significant challenges competing against well-established industry players like Ippodo Tea. The biggest hurdle was gaining the client’s trust to scale ad spend and fully leverage our marketing expertise. Initially hesitant due to their size and limited budget, Kettl Tea needed a data-driven strategy that would justify increased investment while proving the long-term viability of digital marketing for their business growth.
Approach
We focused on Paid Search as a primary driver of revenue growth. Our strategy was designed around:
- Optimizing Google Ads for both branded and non-branded searches.
- Scaling ad spend incrementally while ensuring positive return on investment (ROI).
- Leveraging data-driven insights to refine targeting, bidding strategies, and keyword optimizations.
- Expanding high-performing campaigns to increase visibility and customer acquisition.
By consistently refining these efforts and demonstrating the impact of digital marketing, we built trust with Kettl Tea’s leadership, enabling them to confidently scale their investment.
Solutions
We rebuilt Kettl Tea’s paid search strategy from the ground up—segmenting branded, non-branded, and competitor campaigns to drive efficient growth. Through ongoing creative testing and keyword refinement, we identified what truly moved the needle.
With strong early performance, we scaled spend strategically, using real-time data to guide optimizations and earn the client’s trust. Our efforts didn’t just drive digital growth—they elevated brand visibility, boosted customer acquisition, and helped pave the way for Kettl’s expansion into physical retail.
Results
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Site Traffic Growth
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Conversion Lift
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Q4 YoY Revenue Growth
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