Case study

Kitchen Craft

lifecycle

Kitchen Craft Cookware is a heritage cookware brand- handcrafted in the USA and manufactured in West Bend, Wisconsin.

kitchen craft hawke media lifecycle marketing case study

Challenge

Kitchen Craft had never done email marketing. After partnering with Hawke, Kitchen Craft generated $92,860 (264%ROI) in email revenue in just 4 months!

Partnership

Hawke Media had been providing paid search services and determined Kitchen Craft was in need of email/lifecycle marketing. Hawke Media began providing email management (email copy, design, strategy, etc.) in March 2021.

solution

Hawke Media implemented a strategy that started with building out email automation within Klaviyo’s world-class platform. From there, Hawke began to send campaigns with increased frequency over time, and began to segment the list based on customer behaviors, location, purchase history, etc. Hawke also began a list-warming strategy to increase email performance.

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“Working with Klaviyo & Hawke Media has opened up a previously untapped revenue stream for us, averaging $27,250 of email revenue per month — a whopping 336% ROI!”
— Brittany Pitschman, CMO of Kitchen Craft Cookware

ROI from email marketing since launch:

%

increased store revenue by:

%

Results

Revenue to date from automations:

Revenue to date from campaigns:

Results

ROI from email marketing since launch:

%

increased store revenue by:

%

Revenue to date from automations: