Localish - Hawke Media
Case study

Localish

Localish is a surf apparel company whose brand and products seek to inspire inclusivity by transcending the “locals only” attitude of surf culture.

social media management

Localish is a surf apparel company whose brand and products seek to inspire inclusivity by transcending the “locals only” attitude of surf culture.
localish hats

Challenge

Localish came to Hawke as two founders starting a small business in a saturated space. But with a meaningful story and mission, we were able to bring the brand to life through organic social channels.

Approach

  • Used branded quotes, branded imagery and third-party content to engage current audience
  • Leveraged giveaways and partnerships to increase brand awareness

social media management

By using branded quotes (like “be your own CFO. Chief Fun Officer”), branded imagery and third-party content, we were able to engage Localish’s existing audience, while leveraging giveaways and partnerships to increase awareness among new potential customers in the brand’s target audience.

Our strategies helped make social the second highest source of site traffic behind only paid social. Localish saw a 159% increase in followers, 169% more sessions, 1,609% more impressions and a whopping 2,894% more engagements.‍

@localish.co

be your own ad
increased social followers

%

increased social impressions

%

Results

increased social
engagement

%

increased sessions

%

Results

increased social followers

%

increased social impressions

%

increased social
engagement

%

increased sessions

%