Organic Social Campaign Increases Followers,
Organic Social Campaign Increases Followers, Impressions & Engagement
(what really matters)
(what you need to know)
Hawke Media Channels
- Social Media Management
- Used branded quotes, branded imagery and third-party content to engage current audience
- Leveraged giveaways and partnerships to increase brand awareness
(the devil’s in here, somewhere)
Localish is a surf apparel company whose brand and products seek to inspire inclusivity by transcending the “locals only” attitude of surf culture. Localish came to Hawke as two founders starting a small business in a saturated space. But with a meaningful story and mission, we were able to bring the brand to life through organic social channels.
By using branded quotes (like “be your own CFO. Chief Fun Officer”), branded imagery and third-party content, we were able to engage Localish’s existing audience, while leveraging giveaways and partnerships to increase awareness among new potential customers in the brand’s target audience.
Our strategies helped make social the second highest source of site traffic behind only paid social. Localish saw a 159% increase in followers, 169% more sessions, 1,609% more impressions and a whopping 2,894% more engagements.
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