Megafood is a vitamin and supplement company conscious of social responsibility. Hawke Media developed lifecycle marketing that quickly drove 46% of revenue.
Challenge
Megafood had email and SMS marketing programs, but lacked an effective strategy for the channels. Some basic best practices, such as a resend strategy, were lacking. With an October dip in revenue, the goal was to see lifecycle marketing such as email and SMS programs drive significant revenue in time for Black Friday and Cyber Monday.
APPROACH
Hawke Media produced a brand-new resend strategy for Black Friday and Cyber Monday marketing emails. The emails only went to engaged prospects who did not interact with the initial send, and with new headlines that added to the sense of urgency. Hawke Media also developed an SMS strategy, which included resends.
SOLUTION
Combined, email and SMS programs drove hundreds of thousands of dollars for Megafood in November. The short-term strategies Hawke Media implemented for the holiday promotion became a part of Megafood’s ongoing lifecycle marketing strategy.
Results
- MONTHLY REVENUE FROM LIFECYCLE
- RESEND STRATEGY