Mon Ami® is a boutique children’s brand blending European-inspired elegance with whimsical charm. Known for its curated collection of designer dolls, plush toys, and enchanting home décor, the brand captures imagination and nostalgia through timeless craftsmanship. With a name that means “my friend” in French, Mon Ami is beloved by parents, gift-givers, and design-conscious shoppers seeking quality, beauty, and heart in every product.
Summary
Mon Ami entered the U.S. digital marketplace with a vision: to infuse the children’s toy and home décor space with the charm, elegance, and artistry of European design. With a name that translates to “my friend,” the brand had already begun to build emotional resonance with its audience. But with an ambition to scale, Mon Ami needed more than a beautiful product—it needed a powerful engine for growth that could cut through the noise of a saturated market and connect meaningfully with consumers online.
Challenge
Like many emerging brands, Mon Ami found itself at a crossroads. Its aesthetic, quality, and brand promise were strong—but translating that into scalable digital performance was the next big leap. Competing against established DTC powerhouses and big-box retailers, the brand needed to:
- Stand out without sacrificing its elevated identity.
- Convert interest into action in a highly transactional space.
- Build loyalty with customers who value both story and substance.
The ultimate challenge was to build a marketing approach that honored the craftsmanship behind the brand, while unlocking the speed and agility needed for modern digital commerce.
Approach
We approached Mon Ami’s growth not simply as an advertising challenge, but as a brand performance transformation. First, we embedded intelligence into every layer of their Google Ads ecosystem. Rather than chasing clicks, we built a strategy centered around intent, storytelling, and return on value.
This meant:
- Using AI-powered bidding to make real-time decisions aligned with consumer behavior—not just campaign goals.
- Reimagining how Mon Ami’s collections were positioned, segmenting them by emotional triggers (e.g., gifting, décor, nostalgia) and profit potential.
- Pairing broad match search tactics with predictive audience data to find consumers who hadn’t discovered the brand yet—but were likely to fall in love with it.
- Turning Performance Max into a discovery engine, where creative variations were tested not just for aesthetics, but for their ability to emotionally engage.
We weren’t just optimizing ad spend—we were optimizing how the brand showed up in the moments that mattered most to customers.
Solutions
As the campaigns went live and scaled, we remained agile. Using predictive insights from GA4 and Google Ads, we shifted budget dynamically—fueling the campaigns that resonated most, even as market conditions changed.
Product categories were restructured to focus on seasonal appeal, margins, and momentum. Dolls and plushies became more than product listings; they became characters in Mon Ami’s larger story—cast across tailored campaigns designed to mirror the customer’s own journey through nostalgia, gift-giving, and self-expression.
We also leaned heavily into creative testing, not just for performance but to discover the emotional nuances that drove conversion. Subtle shifts in language, styling, and sequence became difference-makers, helping us refine how Mon Ami communicated not just what it sold, but why it mattered.
Results
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YoY Increase in Revenue
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CAC Decreased
0%
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Google Ads % of Revenue for the Quarter
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