Nutrition Faktory: Marketing Strategy Case Study

Case Study

Nutrition Faktory

Strategy

Nutrition Faktory is a Tennessee-based health store looking to amp up its online presence by bringing on Hawke as CMO for some key initiatives.

Overview

Nutrition Faktory was successful in its several brick-and-mortar locations and was looking for help turning the website into a major revenue driver. It came to Hawke Media for guidance with an overarching marketing strategy. Hawke led the company through a website redesign, provided UX/UI deliverables, and identified some opportunities for new tactics.

239% higher Cyber Week revenue
New UX/UI strategy

SITE OPTIMIZATION

After conducting a comprehensive branding and messaging audit, Hawke Media helped lead Nutrition Factory through a website redesign with a focus on UX/UI. Hawke helped structure the site in a way that captured user data and guide users toward conversion. The brand overhauled its website copy, CTA buttons, and more. The changes improved the site both for customer satisfaction and search engine optimization.

6.5% increase in revenue

6.4% increase in efficient customer response (ECR)

NEW OPPORTUNITIES

Hawke Media identified critical opportunities for rapid revenue growth and see several come to fruition in the first six months of collaboration.

Vitamins and supplements were often considered a product that existed outside of the Black Friday noise, but Hawke Media helped launch the brand’s first-ever Cyber Week holiday sale, which created over 200% more business in that shopping week than the year before.