Case study

Openpath

Openpath is an access control company focused on redefining the entry experience at offices, corporate buildings, and for professionals everywhere. By building an infrastructure that replaces the key fob with your phone and their connected devices and apps, they are focused on improving security and changing the typical process for gaining entry into any building.

search engine marketing

email

content

seo

Openpath is an access control company focused on redefining the entry experience at offices, corporate buildings, and for professionals everywhere. By building an infrastructure that replaces the key fob with your phone and their connected devices and apps, they are focused on improving security and changing the typical process for gaining entry into any building.
The Sill

Challenge

When Openpath’s efforts around building, maintaining and nurturing leads weren’t performing as expected, they came to Hawke to improve lead quality with a better conversion funnel. By utilizing SEM, Email, Content and SEO, we were able to grow their position within the market and ensure quality leadflow.

Approach

  • Refined targeting and keyword tactics on Google and Bing search
  • Built and defined email nurture path
  • Developed content repository
  • Made SEO recommendations and optimized website with relevant keyword

search engine marketing

Our SEM experts refined the targeting and keyword tactics to focus on higher-intent audiences, utilizing Google and Bing to reach a broader swath of users.
The Sill - Google Aswords
The Sill
The Sill

email

Hawke’s email team built and defined a nurture path to ensure that leads were adequately warmed and educated before, during and after a conversation with an Openpath sales rep.

content

Finally, after building a large content repository for Openpath to establish thought leadership in their industry, our content marketers worked with the client’s existing site framework to make recommendations.
The Sill - Google Aswords
SIO Beauty
SIO Beauty

seo

Upon further exploration into the site framework, our SEO strategy earned Openpath 10 new first-page rankings for relevant keyword searches.
increased quality leads

%

decreased cost per lead

%

Results

increased first page rankings

%

Results

increased quality leads

%

increased cost per lead

%

increased first page rankings

%