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Case Study

Papa & Barkley

Papa & Barkley is a CBD brand made up of a team of caregivers, scientists and professionals on a mission to unlock the power of cannabis to improve people’s lives.

Papa Barkley product imagery

Papa & Barkley came to us to position themselves as a thought leader in the cannabis industry since their digital options and opportunities had been few and far between due to strict regulations.


  • Provide SEO strategy based on the competitive landscape and comprehensive keyword research
  • Optimize the website with SEO titles, meta descriptions, H1s
  • Assist the copywriting on the website
  • Produce high-quality content written by experts in the industry

Papa & Barkley first engaged with Hawke in order to gain a fuller understanding of the digital marketing space, and how to better utilize their assets and brand to gain a foothold in the rapidly growing cannabis space. One of the first opportunities that Hawke’s strategy personnel came across was the brand not taking advantage of the potential to increase their organic search visibility.

Papa Barkley strategy graphic

Through a technical site audit and competitive analysis, Hawke identified the technical issues and elements to be optimized on-site. Based on the comprehensive keyword research, we found unbranded keywords that people of high search volume . We incorporated the targeted keywords to the headers, SEO titles, meta descriptions, as well as product copy. This robust strategy lead to a significant increase in organic ranking in a short time.

Papa Barkley SEO

In conjunction with our on-site optimization efforts, the Hawke team developed a robust content strategy that involved the creation of evergreen SEO-driven articles. After crafting educational titles based on extensive keyword research into high-volume search queries, we worked with our proprietary network of expert writers to produce pieces that would attract and nurture.

Papa Barkley content




  • Page 1 Ranking Keywords