Purist is a premium water bottle brand known for its sleek stainless-steel design and innovative Purist Technology, which ensures a pure, untainted drinking experience by preventing odors, stains, and aftertastes. Combining form and function, Purist delivers elevated hydration for those who demand performance and style in every sip.
Summary
Purist, a premium stainless-steel water bottle brand, sought to drive revenue growth through Google Ads while maintaining an efficient ad spend. With an ambitious monthly budget, the brand needed a strategy that would allow for sustained revenue increases while ensuring a strong return on ad spend (ROAS).
Challenge
Purist faced a critical challenge: generating enough revenue to justify increasing its ad spend. Without a clear path to higher efficiency and profitability, the brand was cautious about scaling its budget. The goal was to optimize paid search campaigns to achieve a 3.5x ROAS, ensuring that every dollar spent contributed to substantial revenue growth.
Approach
Our team developed a data-driven paid search strategy that focused on:
- Refining audience targeting to reach high-intent customers.
- Optimizing keyword bidding strategies to maximize conversions.
- Improving ad copy and landing page experience for higher engagement.
- Implementing advanced budget allocation techniques to balance efficiency and scale.
Solutions
To unlock scalable growth while maintaining efficiency, we took a hands-on approach to campaign management. We began by restructuring the Google Ads account to better segment branded and non-branded search traffic, allowing for more precise budget allocation. Keyword targeting was refined based on purchase intent and historical performance, ensuring we were capturing the right audience at the right stage of the funnel.
We revamped ad copy to highlight Purist’s unique value proposition—its proprietary technology and premium design—and aligned messaging with seasonal demand trends. Landing pages were audited and optimized for conversion, improving the customer journey from ad click to checkout.
To maximize impact within the brand’s budget, we implemented real-time performance monitoring and made weekly bid adjustments. As the campaigns gained traction, we provided data-backed recommendations to scale spend strategically without compromising ROAS, ensuring that growth was both aggressive and sustainable.
Results
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YoY Shopify Revenue Growth
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YoY Overall Revenue Growth
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