This rapidly expanding brand needed a fresh out-of-home campaign for each new location to raise awareness and drive business.
Puttshack is redefining the mini golf experience with tech-infusion and unique indoor courses in a modern setting. When the growing brand needs to get another city familiar with the concept and aware of the grand opening, Hawke goes beyond the screen for an out-of-home billboard campaign.
Puttshack and Hawke have collaborated for well over a year. In summer of 2023, the brand’s St. Louis location opened and it was time for a fresh push in a new city to run through Q3.
- Hawke launched a radio campaign to supplement the billboard initiative.
- There was a spike in new customers who cited the billboards as how they learned about the location.
Hawke Media developed several different creative approaches to the billboard approach, ultimately settling on 4 different images to convey the brand’s desired tone. The ads were set to launch with the branch opening to maximize the earned media the brand would receive.
The boards selected were in close proximity to the Puttshack location. Hawke collected local data to ensure the ads were in highly visible, high-impact locations.
“With Hawke Media at the helm of our 2023 national OOH and radio campaigns, we’ve seen great success in executing our omnichannel media strategy. Their turnkey engagement model, combined with diligent execution of OOH & radio buys, has demonstrated not only professionalism but a deep understanding of our vision. The account management is simply superb; responsive, insightful, and unequivocally committed to execution.” -LeMarc Johnson, Puttshack Director of Digital Marketing