Roses Only is a premium long-stem rose delivery service that promises to deliver the best roses.
![Roses Only product imagery](/_next/image/?url=https%3A%2F%2Fhawkeheadless.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F07%2FRoses-Only-product-imagery.png&w=828&q=75)
Challenge
Roses Only’s attention to detail and quality control has set them apart from the competition, however, they were not qualified for Instagram’s swipe-up feature on story posts.
Approach
- Strategic influencer marketing
- Organic social posting focused on messaging and custom creative assets
- Landing pages
SOCIAL MEDIA MANAGEMENT
Hawke social experts were still able to craft a six-week campaign that increased Valentine’s Day pre-orders, holiday sales, email captures and social following, outlined below:
- Week One – posted Valentine’s Day pre-sale information on organic social
- Week Two – engaged with first influencer roundup to push traffic toward social channels and website
- Week Three – launched custom creative assets sharing real love notes included in orders
- Week Four – activated second influencer roundup with messaging of the timeline nearing Valentine’s Day
- Week Five – presented messaging for last batch of pre-sale orders to qualify for a dozen free roses
- Week Six – announced winners and shared Valentine’s Day content
![Roses Only social media](/_next/image/?url=https%3A%2F%2Fhawkeheadless.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F07%2FRoses-Only-social-media.png&w=1920&q=75)
INFLUENCER
By activating influencers and creating custom landing pages, we were able to amplify the effect of our organic social strategy. On Facebook, we reached increased impressions by 16% and engagements by 8.1%. On Instagram, we increased the client’s following by 9%, impressions by 60% and engagement by 27%. Total social revenue for this Valentine’s Day campaign outperformed the prior year’s campaign by 583%.
![Roses Only influencer](/_next/image/?url=https%3A%2F%2Fhawkeheadless.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F07%2FRoses-Only-influencer.png&w=1920&q=75)
Results
- VDay Sales
- IG Impressions
- IG Engagement
- IG Followers