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Case Study

Sleeping Baby

This family-owned maker of the Zipadee-Zip swaddle is, as their motto goes, “inspiring dreams one night at a time.”

Sleeping Baby baby imagery

When Sleeping Baby came to Hawke to aggressively grow revenue, our strategists recommended launching an affiliate program to add a new stream of income.


  • Sourced top publishers across the Pepperjam network
  • Targeted niche publishers that aligned with the brand
  • Expedited outreach and recruitment to capitalize on holiday season

Our affiliate managers put their expertise to work, sourcing top publishers across the Pepperjam network, as well as targeting niche publishers that aligned with the brand, like mommy bloggers, loyalty and review sites. Because of the short lead time between launch and the holiday season, we expedited our affiliate recruitment process. Thanks to our deep relationships with affiliate partners, we were able to accelerate outreach to bring in top-tier affiliate partners in time to capitalize on this high-revenue time of year.
Most successful affiliate campaigns take around a year to fully mature, but after only 8 months of optimizing campaigns and publisher relationships, our affiliate strategies already account for 15% of Sleeping Baby’s overall revenue since launch.

Sleeping Baby affiliate ad