Swet Tailor is a men’s fashion apparel line that makes tailored pants and jeans with the comfort of sweatpants.
Challenge
Swet Tailor came to Hawke for a more cohesive social strategy.
Approach
- Established a strong visual strategy to ensure consistency and a clearly defined brand voice
- Reinforced value propositions through messaging
- Ran a #MarchMadness campaign
- Capitizaled on timely events like the Oscars
- Created a new hashtag based on new brand values
- Leveraged press mentions to further build credibility
CONTENT PRODUCTION
Our experts put their value props and customer personas into visual form in order to establish visual consistency. We also capitalized on timely events like March Madness and the Oscars, while leveraging press mentions to establish credibility among Swet Tailor’s target audience.
The results speak for themselves: in addition to a 20% increase in overall followers, our campaigns also outperformed Swet Tailor’s prior quarter performance in impressions (+63%), profile views (+104%) and website clicks (+249%).
Results
- GREW FOLLOWERS
- GREW IMPRESSIONS
- GREW Q/Q PROFILE VIEWS
- GREW Q/Q CLICKS