After switching from wholesale and retail to a direct-to-consumer business model Tamara approached Hawke Media with one objective in mind: scale. With 80% of her business driven by Facebook, she signed Hawke’s Media Buying team to substantially ramp up total spend while keeping CPAs consistent.
- Targeted approx. 100 top-funnel audiences using conservative manual bids to maintain CPAs
- Retargeted mid-funnel audiences with three ad variants based on time since last site visit: dynamic product ads, value props, and third-party validation
- Pushed cross- and up-selling to bottom-funnel audiences
This intricate yet unorthodox method proved perfect for Tamara Mellon’s goals – purchases doubled alongside doubling the client’s ad spend, contributing to a 50% increase in overall revenues in only three months. CPAs remained constant, despite dramatically increased spend. Tamara was so thrilled with the results, she gave her Hawke team a few free pairs — not a bad bonus from a company that’s only run one sale in its entire history.
Tamara Mellon recently raised a $24M Series B financing round, bringing its total funding to $37M. We’re proud to have been a part of the growth that got them there.