Men’s lifestyle brand Taylor Stitch worked with Hawke Media to expand its partnerships program.
Overview
Taylor Stitch is a men’s clothing company based out San Francisco. It crafts wardrobe staples that look good in the city and still function well outdoors. Its partnership mix prioritized commerce content and traditional affiliates. Hawke Media aimed to expand this with high-converting traffic, reliable revenue, and close partner relationships.
- ROI Year-To-Date: 1,600%
- New Active Partners per Month: 110+
AFFILIATE
Hawke Media identified mainstream and niche online publications that resonated with the Taylor Stitch demographic and then initiated contact with the right staff members.
With fresh partners and content through Hawke Media, Taylor Stitch saw more customers convert via partners and a reduction in reversals because of the high-quality traffic that aligned with the brand’s target audience.
About 26% of total revenue was attributed to the updated affiliate program – an 8% increase from the segment average.
IMPACT.COM
Impact.com is an official partner of Hawke Media. As the leading partnership management platform, Hawke experts leveraged impact.com to make relevant connections. This accelerated the process compared to traditional communication methods like LinkedIn. Hawke also used data from the tool to track effectiveness and commission, and adjusted rates accordingly.
“One thing I really like about the impact.com platform is the benchmarking tool. We use that data to inform how we adjust commission rates.” -Ryun Holder, Hawke Media Affiliate Associate Director
Results
- YEAR-TO-DATE ROI
- YOY REVENUE
- NEW PARTNERS PER MONTH
- YOY CLICK RATE