Case study

Taylor Stitch

Men’s lifestyle brand Taylor Stitch worked with Hawke Media to expand its partnerships program. 
Men’s lifestyle brand Taylor Stitch worked with Hawke Media to expand its partnerships program. 
localish hats

Overview

Taylor Stitch is a men’s clothing company based out San Francisco. It crafts wardrobe staples that look good in the city and still function well outdoors. Its partnership mix prioritized commerce content and traditional affiliates. Hawke Media aimed to expand this with high-converting traffic, reliable revenue, and close partner relationships. 

  • ROI Year-To-Date: 1,600%
  • New Active Partners per Month: 110+

AFFILIATE

Hawke Media identified mainstream and niche online publications that resonated with the Taylor Stitch demographic and then initiated contact with the right staff members. 

With fresh partners and content through Hawke Media, Taylor Stitch saw more customers convert via partners and a reduction in reversals because of the high-quality traffic that aligned with the brand’s target audience. 

About 26% of total revenue was attributed to the updated affiliate program – an 8% increase from the segment average.

be your own ad
be your own ad

impact.com

Impact.com is an official partner of Hawke Media. As the leading partnership management platform, Hawke experts leveraged impact.com to make relevant connections. This accelerated the process compared to traditional communication methods like LinkedIn. Hawke also used data from the tool to track effectiveness and commission, and adjusted rates accordingly. 

“One thing I really like about the impact.com platform is the benchmarking tool. We use that data to inform how we adjust commission rates.” -Ryun Holder, Hawke Media Affiliate Associate Director

YEAR-TO-DATE ROI

%

NEW  PARTNERS PER MONTH

Results

YoY REVENUE INCREASE

%

YoY CLICK RATE INCREASE

%

Results

YEAR-TO-DATE ROI

%

NEW ACTIVE CONTENT PARTNERS

YoY REVENUE INCREASE

%

YoY CLICK RATE INCREASE

%