TileMart is a digitally native, direct-to-consumer brand specializing in premium tiles for residential and commercial spaces. With no physical retail footprint, TileMart delivers a seamless online shopping experience, offering a curated selection of high-quality tile products designed to elevate any interior. By combining modern aesthetics with convenience and competitive pricing, TileMart is redefining how customers shop for tile—one click at a time.
Summary
TileMart, an exclusively e-commerce tile brand, started as a small-scale enterprise with a significant resource base but lacked the brand visibility needed to dominate in the digital space. Partnering with us, the goal was clear—enhance brand recognition and drive substantial revenue through a robust paid search strategy.
Challenge
TileMart faced two critical obstacles: limited brand awareness and high cost-per-click (CPC) on branded search terms. With no physical retail presence, the brand needed to stand out in a competitive online market. The challenge was to scale efficiently while maximizing return on ad spend (ROAS) and reducing acquisition costs.
Approach
We developed a dual-pronged digital strategy:
- Top-of-funnel paid social campaigns to increase brand awareness and improve search demand.
- Bottom-of-funnel paid search campaigns to capitalize on increased interest and drive high-intent conversions.
This approach allowed TileMart to strengthen its presence in search auctions and ultimately outbid competitors while lowering CPCs.
Solutions
- Scaled Google Ads investment while maintaining efficiency.
- Increased branded search volume, leading to more cost-effective ad placements.
- Optimized bid strategies to maximize conversions while reducing CPCs.
- Aligned paid search with Shopify growth strategies to ensure long-term revenue impact.
Results
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Increased YoY Branded Search Volume Q4 '24
0%
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YoY Revenue Surged Q4 '24
0%
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ROAS Lifted
0%
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Grew YoY Shopify Revenue
0%