Topcon Solutions Store is a leading provider of construction, AEC, and surveying technology solutions, offering advanced positioning equipment, field software, machine control systems, and professional training programs. Serving contractors, engineers, architects, and surveyors, the company helps professionals increase job-site accuracy, efficiency, and productivity through innovative tools and hands-on education in platforms like Autodesk and Bluebeam.
Summary
Topcon Solutions Store, a leading provider of construction, AEC, and surveying technology, partnered with our team to modernize and scale its social presence across platforms. While the brand had established credibility on LinkedIn, its Instagram and Facebook channels underperformed and lacked the creative edge needed to compete in crowded feeds.
The objective was clear: increase brand awareness among construction and AEC professionals, drive meaningful engagement, and build a consistent, high-performing social ecosystem that reflected Topcon’s innovation across field technology, Autodesk, and Bluebeam training solutions.
Challenge
Topcon Solutions faced three core challenges:
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Platform Imbalance
LinkedIn performed steadily, but Facebook and Instagram struggled with low reach and minimal engagement. -
Creative That Blended In
Content skewed highly technical and product-focused, failing to stand out in feeds where construction professionals respond more strongly to cultural nuance and personality-driven storytelling. -
Underutilized Formats
Facebook relied heavily on static posts, missing opportunities within high-reach formats like short-form video and Reels. Instagram engagement hovered near zero, signaling poor algorithm favorability and limited discoverability.
Without a shift in creative strategy and platform execution, growth would remain incremental at best.
Approach
We repositioned social from a static information channel into a culture-forward awareness engine.
Our strategy centered on three pillars:
1. Reels-First Distribution
Prioritizing short-form video across Facebook and Instagram to maximize algorithm visibility and expand reach within construction and AEC audiences.
2. Culture-Driven Creative
Introducing trend-based and humorous content tailored to construction professionals. This humanized the brand and made technical solutions more approachable and shareable.
3. Visual Modernization
Shifting from rigid product shots to scroll-stopping, relatable visuals designed to earn attention in-feed while maintaining professional credibility.
Simultaneously, we sustained LinkedIn’s authority by amplifying thought leadership, event visibility, and professional engagement.
Solutions
Execution required both experimentation and precision:
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Rolled out trend-based and humor-forward posts aligned with construction culture
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Increased short-form video output across Facebook and Instagram
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Optimized post cadence to align with peak audience engagement windows
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Balanced technical product education with lighter, culture-driven storytelling
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Enhanced video storytelling to support training programs, field solutions, and industry events
As data surfaced, we doubled down on high-performing formats. Trend and humor-based posts delivered some of the strongest engagement rates of the reporting period, including LinkedIn engagement rates reaching as high as 18.6 percent.
Facebook quickly emerged as a breakout growth channel once video and Reels were prioritized. Instagram began regaining algorithm visibility, evidenced by rising impressions and Reel performance.
Results
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Impressions Increased
0%
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Engagement Grew
0%
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Facebook Engagement Increased
0%
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Facebook Impressions Increased
0%
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Instagram Impressions Increased
0%
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LinkedIn Impressions Increased
0%