Topo Designs - Hawke Media
Case study

Topo Designs

Topo Designs makes backpacks, bags, and apparel for anywhere on your map.

facebook advertising

Topo Designs makes backpacks, bags, and apparel for anywhere on your map.
topo bag

Challenge

Prior to launching Facebook Advertising with Hawke, 90% of their budget was allocated toward new acquisition campaigns with very limited audiences, high daily budgets, and no retargeting. We expanded Topo’s interest-based audiences and increased the usage of lookalike audiences to optimize these acquisition campaigns.

Approach

  • Expanded interest-based audiences
  • Increased usage of lookalike audiences
  • Dynamic Product Ad
  • Custom retargeting segments

facebook advertising

We also launched a dynamic product ad, which has earned 3,920% ROAS. More recently, we launched custom retargeting segments broken down by site visitors, top engagement (time on site, content views, and page views), and users who engaged with Topo’s social posts. These retargeting campaigns have earned a combined 617% ROAS.

Compared to the same period last year, our Facebook advertising solutions have tripled Topo’s ROAS, increased Facebook ad revenues by 5.5x, and decreased CPA by 67% despite doubling spend.

topo facebook ad
increased roas

facebook roas

%

Results

increased fb revenue

decreased cpa

%

Results

increased roas

facebook roas

%

increased fb revenue

decreased cpa

%