TrueRife is a health technology company specializing in frequency therapy devices designed to support wellness through non-invasive, sound and light-based treatments. Known for its commitment to alternative healing methods backed by decades of research, TrueRife empowers individuals to take control of their health with innovative tools rooted in bioenergetic science.
Summary
TrueRife, a health-tech company known for its frequency therapy devices, approached us to strengthen its digital presence. The goal: boost brand visibility and scale revenue without overextending ad spend. With a premium product in a niche category, TrueRife needed a marketing partner that could blend performance strategy with education and brand positioning.
Challenge
Despite a loyal customer base, TrueRife had limited reach and minimal revenue attribution from paid channels. Their previous campaigns lacked the creative firepower and optimization needed to scale. The biggest hurdle? Making a high-consideration purchase feel accessible and trustworthy to new customers—all without blowing the budget.
Approach
We rolled out a full-funnel paid strategy across Meta and Google, combining brand storytelling with conversion-focused creative. Key priorities:
- Elevate awareness through targeted social campaigns
- Capture high-intent users via search
- Establish clear revenue attribution
- Test and iterate creative that balanced science-backed messaging with emotional appeal
Solutions
With a limited ad budget, we:
- Built custom audiences around wellness seekers and frequency therapy enthusiasts
- Launched dynamic creative testing on Meta to identify high-converting messaging
- Optimized Google Search to capitalize on branded and non-branded intent
- Delivered high-impact, trust-building creative—featuring testimonials, use-case scenarios, and educational content—to shorten the path to purchase
Results
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Scaled E-Commerce Revenue
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