- Identified key customer personae
- Carefully selected expert content contributors
- Produced combination of branded and non-branded content
- Cleaned up email list
- Changed CRM and ESP platforms
- Developed email templates to share content developed
Not only did content created by Hawke earn Vitalacy its first-ever inbound lead, but it also moved the client into the top ten of search result placements for many non-branded, highly-relevant keywords. Organic search traffic has increased 77% in five months, with new website visitors up 80% and sessions improving upwards of 65%.