Voloom is the world’s first hair volumizing iron, was designed to add huge volume to hair.
Challenge
After taking over from a previous agency, Hawke Media helped restructure the Voloom’s entire Amazon account, with an emphasis on growing the customer base
Approach
- Improved consumer-facing content with better imagery, messaging, and videos
- Reallocated excessive spend away from keywords that weren’t converting
- Three-month discovery plan to optimize non-branded, long-tail campaigns
AMAZON SERVICES
Hawke’s Amazon team optimized Voloom’s storefront, improving consumer-facing content with better imagery, messaging, and videos, and reallocated excessive spend away from keywords that weren’t converting with a three-month plan to scale new customer acquisition through testing non-branded, long-tail keywords to discover what works and what doesn’t.
Since taking the reins from Voloom’s previous agency, Hawke campaigns have earned a 1,210% lifetime Amazon ROAS.
Results
- AMAZON ROI