Case study
Voloom
Voloom is the world’s first hair volumizing iron, was designed to add huge volume to hair.
Amazon Services
Voloom is the world’s first hair volumizing iron, was designed to add huge volume to hair.
Challenge
After taking over from a previous agency, Hawke Media helped restructure the Voloom’s entire Amazon account, with an emphasis on growing the customer base.
Approach
- Improved consumer-facing content with better imagery, messaging, and videos
- Reallocated excessive spend away from keywords that weren’t converting
- Three-month discovery plan to optimize non-branded, long-tail campaigns
Amazon Services
Hawke’s Amazon team optimized Voloom’s storefront, improving consumer-facing content with better imagery, messaging, and videos, and reallocated excessive spend away from keywords that weren’t converting with a three-month plan to scale new customer acquisition through testing non-branded, long-tail keywords to discover what works and what doesn’t.
Since taking the reins from Voloom’s previous agency, Hawke campaigns have earned a 1,210% lifetime Amazon ROAS.
www.amazon.com/voloom
amazon roi
%
Results
Results
amazon roi
%