Case study

Voloom

Voloom is the world’s first hair volumizing iron, was designed to add huge volume to hair.

Amazon Services

Voloom is the world’s first hair volumizing iron, was designed to add huge volume to hair.
The Sill

Challenge

After taking over from a previous agency, Hawke Media helped restructure the Voloom’s entire Amazon account, with an emphasis on growing the customer base.

Approach

  • Improved consumer-facing content with better imagery, messaging, and videos
  • Reallocated excessive spend away from keywords that weren’t converting
  • Three-month discovery plan to optimize non-branded, long-tail campaigns

Amazon Services

Hawke’s Amazon team optimized Voloom’s storefront, improving consumer-facing content with better imagery, messaging, and videos, and reallocated excessive spend away from keywords that weren’t converting with a three-month plan to scale new customer acquisition through testing non-branded, long-tail keywords to discover what works and what doesn’t.

Since taking the reins from Voloom’s previous agency, Hawke campaigns have earned a 1,210% lifetime Amazon ROAS.

www.amazon.com/voloom

The Sill - Google Aswords
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Results

Results

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