Vote for Nature is a global campaign that empowers communities to use their votes to elect leaders that support climate initiatives and the preservation of ecosystems worldwide.
Summary
Vote for Nature is a global campaign led by renowned conservationist Dr. Jane Goodall, aiming to mobilize voters worldwide to support political leaders committed to environmental protection, climate action, and sustainability. Recognizing the urgency of environmental issues and the power of policy change, the campaign sought to link the act of voting directly to climate action. To amplify its message and create a strong digital movement, Vote for Nature partnered with our agency to develop and execute a comprehensive marketing strategy.
Challenge
- Branding and Recognition: Establish “Vote for Nature” as a recognizable and trusted brand in a crowded environmental advocacy space.
- Building Social Media Presence from Scratch: Quickly grow and engage a follower base without any pre-existing social media channels.
- Establishing Credibility: Convey reliability and authority to inspire trust among young and eco-conscious voters.
- Expanding Reach to Young Voters: Effectively engage younger demographics who are passionate about environmental issues but historically underrepresented in voter turnout.
Approach
Our strategy focused on three core areas:
- Comprehensive Branding: Develop a cohesive brand identity with an optimistic tone, framing voting as an accessible path to environmental change.
- Social Media Management: Launch and grow social media channels on Instagram, Twitter, Facebook, and TikTok to engage a wide demographic.
Influencer Marketing: Partner with influential figures to boost credibility and expand reach.
Solutions
- Brand Development: Created a powerful brand identity featuring a fresh logo, consistent color schemes, and a rallying voice. Emphasized urgency without overwhelming audiences to inspire hope and empowerment.
- Social Media Launch and Growth:
- Content Strategy: Implemented tailored growth tactics like countdowns, shareable graphics, and “voting tip” posts.
- Engagement Techniques: Used consistent posting schedules and boosted posts to increase visibility.
- Hashtag Campaigns: Utilized strategic hashtags like #VoteForNature, #StandWithJane, and #ProtectOurPlanet to boost engagement.
- Influencer Partnerships:
- Collaborated with eco-conscious celebrities like Natalie Portman, Sir Richard Branson, Post Malone, Billie Eilish, and Chris Martin.
- Leveraged their platforms to endorse the campaign and share content, significantly expanding reach and authenticity.
- Targeting Young Voters:
- Platform Focus: Concentrated efforts on TikTok and Instagram where younger audiences are most active.
- Content Creation: Developed short-form videos, infographics, memes, and satirical posts with messages like “Stop doom scrolling. Go vote.”
- Relatable Messaging: Crafted content that linked voting to real environmental impacts in a relatable tone.
Results
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Impressions
+0M
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Audience Growth
+0
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Engagement Rate
0%