We Are Unicorns · A Hawke Media Company
The Coffee Marketer’s Toolkit
A practical guide for coffee shops and roasters heading into 2026.
Clarity-first positioning that customers remember
Content, lifecycle, and local discovery playbook
A scorecard to self-grade what’s working
Free download
Get the Toolkit
Built for operators who want growth without losing the soul.
No spam. Just the toolkit + occasional coffee growth insights.
Coffee demand is strong. The model is harder.
Operators are getting squeezed by labor costs, price sensitivity, and local competition. Meanwhile discovery happens through short-form video, maps, and “near me.”
☕ Specialty stays sticky
📍 Local competition is brutal
🥤 RTD is a real channel
📱 Discovery moved to Reels + Maps
What’s inside
Download nowA scorecard that tells you what to fix next
Grade the growth levers that matter most. Get clarity in minutes.
“Most coffee brands don’t have a product problem. They have a clarity problem.”
Brand + Positioning0–5
Menu + Product Story0–5
Content + Social0–5
Email + SMS0–5
Website + Local SEO0–5
Total score → recommended next moves