by Jesse McCarl | May 25, 2022 | Social Media
Conventional social media marketing often does not work on Gen Z. They are certainly savvy, and the generation will call out any BS they see. And, according to Forbes, 71 percent of Gen Z wants advertising to show more diversity, while 61 percent are willing to pay...
by Jesse McCarl | Mar 29, 2022 | Branding, Featured, Latest, Recent Articles, Strategy
This is a guest post by the editorial team at Hawke Media partner, ShipStation. Shipping may seem like the final step in an order lifecycle, but shipping touches so many other areas of your business that you need to be able to centralize fulfillment. Platforms like...
by Jesse McCarl | Mar 23, 2022 | Featured, Latest, Latest Strategies, Recent Articles, Strategy
If it worked for Warby Parker, Allbirds, and Casper, it could work for you. These companies are well-known ecommerce brands that took their strategy in the opposite direction: opening brick-and-mortar retail stores. This seems counterintuitive, as the promise of the...
by Jesse McCarl | Jan 5, 2022 | Featured, Latest, Recent Articles, Strategy
Are you interested in creating and implementing an influencer marketing strategy? All you need to do is find someone with a large social media presence and authority in their field. Use their reach to spread information about your products and services. And watch your...
