Shopify is an extraordinary eCommerce platform, giving just about anyone the ability to launch an online store in just a few minutes. Approximately 1.75 million merchants use Shopify, generating about $2.93 billion in annual revenue. Few of these merchants, however, use the platform in its bare-bones state. A large part of Shopify’s success is its global team of independent developers, who create the plugins that tailor the platform to your specific needs.
There’s no need to sort through the thousands of apps and plugins to find the ones that will do the most for your Shopify store. We created a curated list of 27 of the best.
Your Own Mobile App
If you have a thriving store with a loyal following, it may be time to consider your own app. Tapcart is the premier mobile-app provider for over 7,000 of the world’s fastest-growing Shopify brands. Seamlessly sync your Shopify store with your Tapcart app to increase retention, build brand loyalty, and generate more orders. Tapcart allows Shopify merchants to design an intuitive platform, engage shoppers through push notifications and offer a better checkout experience. It integrates with other Shopify plugins. Tapcart has worked with brands such as Fashion Nova, FIGS, Marshmello, and Chubbies — check out their case studies here. Tapcart is a Shopify Plus Certified App and has integrations with Facebook SDK, Firebase, ReCharge, Yotpo, Klaviyo, and Nosto.
Life-Cycle Marketing and Analytics
Email is still the most effective digital marketing channel, and Omnisend is a powerful email marketing, SMS, and automation platform built for high-growth eCommerce businesses. With advanced automation workflows, customer segmentation features, and a multitude of channels to reach the customer, Omnisend enables marketers to drive sales at scale while building lasting customer relationships. It integrates with Recart, Justuno, Yotpo, Smile, Stamped.io, LoyaltyLion, Nosto, Okendo, Gorgias, ShipStation, AfterShip, Easyship, ReCharge, CartHook, Alloy, and more.
Klaviyo is the leader in eCommerce email and SMS marketing. With the Klaviyo Shopify plugin, you can integrate all of your eCommerce and marketing data to target customers with relevant messages based on how they have interacted with your brand. Use dynamic forms, A/B testing, and out-of-the-box automations to respond to customer activity with welcome notes and abandoned-cart messages. The plugin also integrates with social advertising so you can sync data to build lookalike audiences for Facebook and Instagram advertising. The Klaviyo app is free for the first 250 email contacts or 50 SMS contacts.
If you aren’t doing SMS marketing, you’re missing the mark. Postscript is one of the leading SMS providers for Shopify stores, helping merchants earn 26 times their ROI on the messages they send. It’s driven great results for Hawke clients, with clickthrough rates between 20 to 25%. Postscript is also one of the most affordable solutions for SMS marketing! Not sure where to start? Check out Postscript’s Learning Center, where you can see their guide to the best SMS strategies, find benchmarks for the industry, and even get certified. Postscript integrates with Klaviyo, Gorgias, ReCharge, CartHook, Swell, Okendo, Justuno, Alloy, and more.
Octane AI is “the conversational marketing platform for eCommerce,” and our preferred partner for Facebook Messenger marketing. Conversational ads with Octane AI can double your return on ad spend. Learn how eCommerce quizzes can help your brand engage with customers and build more personalized campaigns. Octane AI integrates with Facebook Messenger, Gorgias, Justuno, Klaviyo, ReCharge, Shopify, Shopify Plus, and Yotpo.
CartHook allows owners to create real-time post-purchase offers directly to customers and has helped top Shopify and Shopify Plus stores create game-changing amounts of post-purchase offer revenue. With customization, support, and create features, CartHook allows you to provide offers to customers with one click, in between the checkout and thank-you pages, increasing sales, and average order value (AOV). CartHook integrates with the Facebook pixel, Google Analytics, Afterpay, Avalara, Klaviyo, Ominsend, PayPal, Postscript, Recart, ReCharge, Refersion, Rise.ai, Sendlane, SMSBump, Square, Stripe, TxtCart, and more.
Justuno is trusted by both quickly-growing merchants and top-performing agencies. You can maximize your existing traffic through Justuno’s suite of pop-ups, banner offers, exit offers, upsell promotions, and recommendations. Additional features include intelligent upsell, cross-sells, product recommendations, integrations with platforms such as Postscript that allow for SMS marketing, and capture both email and text in the same pop-up. Justuno also integrates with Klaviyo, Octane AI, WordPress, dotdigital, and SMSBump.
OneSignal’s custom web push notifications help connect merchants directly to customers. The app offers easy ways to increase sales through notifications about abandoned carts, in-stock alerts, and shipping updates, all while maintaining merchant brand standards.
No one likes a site that won’t load — especially while shopping. With Yottaa, Shopify users can increase their site speed with two easy steps, and additionally can gain visibility into site performance. With Yottaa’s page-speed accelerator upgrade, store owners can automatically increase their site speed, make third-party apps more effective, get insight into site conversions, and more. Yottaa integrates with Slack and email.
Increase each purchase your customers make by implementing automated “bought together” bundles. With Simile’s Smart Bundles, your shoppers will be incentivized to purchase more products through relevant product suggestions. Grouping recommendations with discounts and promos can significantly increase AOV, resulting in a higher conversion rate and revenue.
Boost revenue, customer loyalty, and customer lifetime value by adding Mulberry to your Shopify store. Mulberry offers extended warranties on-site via a simple Shopify plugin. They provide coverage that goes over and above typical warranties from manufacturers, for an extensive range of products including mattresses, furniture, consumer electronics, small appliances, merchandise, major appliances, jewelry, watches, and more. During these unprecedented times, giving your customers the confidence to purchase with a warranty can make the difference between them buying online or not buying at all.
Automatically display the local currency for customers browsing from another country, based on their geolocation. This plugin automatically converts prices to any currency in the world, with exchange rates that are updated several times each day. Don’t worry about strange numbers appearing — Currency Converter Bear gives you the option to round out prices so that the price is $10 instead of $10.278. Better yet, you can round to fixed values, so it becomes an even more attractive bargain at $9.99 if you desire. Currency Converter Bear integrates seamlessly with Shopify Payments and all currencies supported by Shopify.
Reviews, Loyalty and Rewards
With over 2,000 five-star reviews on Shopify, Yotpo really allows you to do it all. It provides powerful tools that enable users to increase sales with customer content like reviews, ratings, photos, and Q&As from customers. Showcasing customer content on your site (and sharing it on your social channels) can increase your conversion rate. Yotpo integrates with Google, Facebook, Instagram, Klaviyo, and SMSBump.
Made specifically for high-performing Shopify stores, Okendo powers customer reviews for some of the largest retailers, including SKIMS, Knix, and more. It uses a customizable interface which leads to better and more reviews, increased trust, and ultimately more sales. Categories of Okendo integrations include advertising, email, loyalty, support, and CRM. Okendo supports importing reviews from all review apps, including Bazaarvoice, PowerReviews, Yotpo, Trustpilot, Stamped.io, Loox, Judge.me, Junip, and integrates with Smile, Zendesk, Gorgias, Foursixty, LoyaltyLion, and Klaviyo.
Smile’s loyalty program is continuously rated one of the most trusted loyalty apps, with over 40,000 Shopify stores using it. Smile allows businesses to boost sales through an easily buildable and interactive interface. Additionally, the loyalty rewards program provides customers perks and discounts and allows for tons of opportunities to engage with brands. Smile easily integrates with Shopify POS, PushOwl, Loox, Judge.me, Privy, and Omnisend, and is available in languages that include English, French, Spanish, German, and Portuguese.
Rise.ai harnesses the power of gift cards to increase revenue and loyalty, all while driving new customers to your store. Users can send custom-branded gift cards via email and DM and even send store credit. Rise also allows users to expand their marketing with bulk gift cards and discount codes. Rise is a certified Shopify Plus App and integrates with subscriptions as well as platforms such as Yotpo, Klaviyo, ReCharge, Loox, Bold Cashier, and PushOwl.
As you surely know, the customer is king — or queen. Treat them like royalty, with exceptional customer service. Gorgias is a help desk for eCommerce stores that allows your customer service team to manage all of your support and customer service in one central place. Top Shopify stores use Gorgias to reduce ticket first-response time and increase the efficiency of their customer support teams. Using Gorgias gives your customer-support team a true all-in-one help-desk experience across email, live chat, phone, Facebook, Instagram, and a contact page, in one unified view to streamline your support tickets and save you time and money. It integrates with Facebook Messenger, Aircall, LoyaltyLion, ReCharge, ShipStation, and over 20 other popular apps..
Richpanel provides a powerful suite of customer-service solutions. Used daily by 1,000+ Shopify stores, it allows you to automatically resolve common customer queries with self-service, respond to messages through one help desk, upgrade to a powerful live chat, and more. Richpanel integrates with Smile, ReCharge, Aircall, Postscript, and Yotpo.
Packaging, Shipping and Returns
Arka allows you to easily source and design packaging online via the Arka Custom Packaging app, which easily integrates with Shopify. Select the type of box and material you’d like, determine the sizing and quantity, and brand it with your company colors, text, and images for free. Arka provides an affordable solution for packaging. Additionally, it offers eco-friendly materials and user-friendly design tools that enable users to have an easy and engaging experience, with speedy delivery times of branded boxes to the merchant’s door in under 10 days.
Free shipping is an important motivator for getting people to buy from your Shopify store. This plugin features a bar at the top of the page which updates every time users add items to their cart, showing them how close they are to securing free shipping. If you offer free shipping on orders over $50, for example, a $40 item puts the buyer only $10 away. Not only do you determine what constitutes free shipping, but this plugin also gives you the ability to customize its messages each time customers put more items in their cart.
Easyship is the world’s leading cloud-based shipping platform, empowering eCommerce merchants to optimize their logistics, drive down shipping costs, and scale their reach globally. Through Easyship’s platform, merchants gain instant access to over 250 shipping solutions, label generation, dynamic rates at checkout, full tax and duty visibility, as well as unlimited integrations with leading eCommerce platforms for a truly omnichannel solution. Check out their case study of Nomad Lane.
With Route, you will be able to visually track your online orders, monitor progress with timely push notifications, and resolve issues like lost, stolen, or damaged packages effortlessly. Route’s free unique suite of products gives Shopify merchants unprecedented control over their entire post-purchase flow. Best-in-class brands leverage Route for order protection, real-time package tracking, and modern customer communication and re-engagement tools — all without coding or development skills needed. It enables package tracking, order resolution, automated support and customer re-engagement, and continuously sees great results. Check out a couple of their case studies with Transparent Labs and Solo Stove.
As a skilled 3PL fulfillment service, ShipBob allows orders to be quickly selected, packaged, and shipped from its warehouses to your customers. The first step is to sign up your store; then you move your products to ShipBob’s warehouses, and they’re all set to fulfill your incoming orders. Besides its practical use, ShipBob’s services limit time and money spent, which ultimately facilitates fast fulfillment to exceed your customers’ expectations. Instead of drop shipping multiple items from different facilities, your customers will receive everything from a single location at the same time.
Shippo provides discounted shipping rates, printed labels, and tracking updates all from one place. To access discounted shipping rates on DHL and USPS, simply download the app and receive immediate access. Shippo integrates with USPS, UPS, FedEx, DHL Express, Amazon, and Etsy.
More Shopify Plugins
Alloy allows you to easily automate your Shopify or Shopify Plus store in minutes, using automated workflows of day-to-day tasks to increase productivity and sales. It integrates with every single Shopify store in a few clicks, automating marketing, customer service, shipping, fulfillment, tagging, and many other daily tasks. Alloy integrates with over 50 platforms, including Mailchimp, Klaviyo, Postscript, and ReCharge. New integrations are introduced weekly.
Bold Subscriptions, which integrates with Shopify Checkout, allows users to easily create subscription offerings to help increase customer loyalty and revenue. A few of its many capabilities are the configuration of subscription intervals, mixed cart checkout, integrations with Shopify Checkout (and platforms that include Google Analytics, Klaviyo, Zapier, and Shop Pay), and powerful APIs.
TaxJar easily automates the entire sales-tax process. It makes it easy to ensure you’re keeping track of taxes through a number of ways, including easy-to-read, exportable, return-ready state reports; automatically submitted returns to the states where you’re registered, to ensure that you never miss a due date; and connections to all the platforms where you have shops, to provide multichannel support. See their case study with Jane.com here. TaxJar integrates with Amazon, Walmart, Square, Etsy, and PayPal.
Selecting the right plugins for your Shopify storefront is just one of the many small decisions that can make a huge impact when it comes to the success of your brand’s digital presence. Looking for a helping hand to guide you along the way? Reach out to Hawke Media to schedule your free consultation with our digital experts today.