2025 Hawke Media BFCM Deal Roundup : Your Guide to the Season’s Best Brand Moments

The holiday season always reveals something about the state of commerce. Every year carries its own tempo. Some years feel experimental. Others feel conservative. But this year feels particularly intentional. Brands are approaching Black Friday and Cyber Monday with the calm focus of seasoned operators who know that performance comes from preparation, not panic.

As teams across categories tighten their offers and pressure-test their websites, marketers are thinking more broadly about what BFCM now represents. It is no longer a one-weekend sprint. It is a staged performance that tests supply chains, creative agility, retention messaging, and the strength of customer relationships. At Hawke Media, we get a unique vantage point into how hundreds of brands show up for the moment. From wellness innovators to luxury designers, the approaches vary wildly, but the conviction is shared: capture demand, reward loyalty, and set the tone for the new year.

Below is a curated roundup of Hawke client BFCM promotions for 2025, grouped by category. You’ll find a direct link to each brand’s active BFCM destination. Deal terms are intentionally excluded to preserve exclusivity and respect each brand’s marketing strategy.

Use this as your holiday cheat sheet, shopping guide, research deck, or a quick pulse check on how different industries are showing up for the biggest ecommerce moment of the year.

Health and Wellness

This category sets the tone for shoppers who see BFCM as an opportunity to invest in their long-term wellbeing. Every year, more consumers swap impulse buys for intentional purchases, and the wellness sector benefits from that shift.

TrueRife
Known for frequency delivery devices and holistic wellness tools, TrueRife’s BFCM destination highlights their flagship technologies and supporting accessories.

Offering seasonal savings across devices with bonus-value incentives on select bundles.

Explore their offer: https://www.truerife.com/

Memory Air
This cognitive-support brand focuses on everyday mental clarity and memory improvement. Their BFCM page showcases the device and the science behind it.

Running a signature holiday promotion on their memory enhancement device.

Explore their offer: https://MemoryAir.com

Mercola
Mercola continues its leadership in supplements and lifestyle wellness products. Their holiday landing page is packed with seasonal bundles and customer favorites.

Featuring a broad mix of holiday savings across supplements and wellness essentials.

Explore their offer: https://www.mercolamarket.com/

Bone Foam
A trusted name in orthopedic positioning products for both clinical and at-home use, Bone Foam’s BFCM page assembles their most essential recovery solutions.

Providing seasonal offers on orthopedic positioning products.

Explore their offer: https://bonefoam.com/

Five Plus Protein
Nutrition that blends clean ingredients with performance. Their BFCM destination highlights their best-selling protein and functional nutrition lineup.

Showcasing holiday pricing on select protein and nutrition SKUs.

Explore their offer: https://fiveplusprotein.com/

Beauty and Personal Care

BFCM consistently drives massive momentum in the beauty industry. Consumers often wait until November to stock up on high-performance routines or try prestige products they’ve been eyeing all year.

Keranique
A mainstay in women’s hair restoration, Keranique’s BFCM page showcases their regrowth systems, scalp treatments, and daily haircare essentials.

Featuring a promotional offer on their regrowth system with added-value bonuses.

Explore their offer: https://shop.keranique.com/

Mitzei
Luxury showerheads designed for elevated water pressure and filtration. Their holiday page draws attention to the premium design and engineering behind their products.

Offering seasonal savings on premium showerhead products.

Explore their offer: https://mitzei.com/

RadiantXO
A skincare line focused on glow, hydration, and visible radiance. Their BFCM collection helps customers discover curated regimens across skin concerns.

Highlighting holiday deals across their skincare lineup.

Explore their offer: https://radiantxo.com/

Home and Lifestyle

This category always carries strong conversion energy during BFCM. Big-ticket items see a lift, but so do thoughtful household upgrades. This year, the trend leans toward timeless pieces, quality craftsmanship, and functional problem-solvers.

The Cover Guy
Custom hot tub covers and accessories engineered for durability and performance. Their BFCM page streamlines shopper navigation and emphasizes fit, insulation, and design.

Running staged, pre-holiday and BFCM promotions across covers and accessories.

Explore their offer: https://thecoverguy.com/

360 Cookware
American-made stainless steel cookware. Customers often add these items to their long-term kitchen plan, making BFCM an ideal entry point.

Featuring holiday savings on premium cookware sets and individual pieces.

Explore their offer: https://www.360cookware.com/

TileMart
A go-to destination for premium tile selections. Their BFCM page helps homeowners and renovators plan winter and spring projects before the new year.

Offering seasonal discounts on tiles and home renovation materials.

Explore their offer: https://tilemart.com/

Teak Warehouse
High-end outdoor furniture built with premium teak and all-weather materials. Their BFCM catalog features durable collections meant to last for years.

Highlighting holiday pricing across outdoor furniture collections.

Explore their offer: https://www.teakwarehouse.com/

Knead Cats
A playful and functional lineup of pet products designed for comfort, enrichment, and feline happiness.

Featuring BFCM deals on cat lifestyle and enrichment products.

Explore their offer: https://kneadcats.com/

Upon Life
Personalized storybooks that celebrate family moments. Their BFCM landing page helps customers gift meaningful keepsakes without the holiday rush.

Offering holiday promotions on personalized storybook gifts.

Explore their offer: https://www.uponlife.com/

Corwin
A respected provider of education resources, professional development materials, and research-backed books.

Running seasonal savings on educational books and professional development materials.

Explore their offer: https://us.corwin.com/

Getty Store
Art-inspired home goods and gifts from The Getty’s collections. Their BFCM page is a curated blend of décor, prints, books, and collectibles.

Featuring holiday pricing across art-inspired home goods and gifts.

Explore their offer: https://shop.getty.edu/

Fashion and Apparel

Fashion brands tend to treat BFCM as both a revenue moment and a brand storytelling moment. This is where craftsmanship, photography, and narrative-driven merchandising shine.

Luxury and Designer

Black Halo
Architectural dresses and gowns beloved by stylists and celebrities. Their BFCM showcase brings forward seasonal silhouettes with timeless appeal.

Offering seasonal deals on select dresses and formalwear.

Explore their offer: https://blackhalo.com/

Lia Stublla
Designer gowns with couture-level craftsmanship. Their BFCM edit is ideal for holiday galas and winter weddings.

Featuring holiday promotions on designer gowns.

Explore their offer: https://liastublla.com/

Rene Ruiz Collection
A collection defined by Miami flair, luxury materials, and statement gowns.

Showcasing BFCM savings on luxury cocktail dresses and gowns.

Explore their offer: https://reneruizcollection.com/

Porter Lyons
Fine jewelry crafted with cultural and artistic roots in New Orleans. Their BFCM page highlights signature pieces and heirloom-quality designs.

Running seasonal offers on fine jewelry pieces.

Explore their offer: https://porterlyons.com/

Bisou Lovely
Whimsical fine jewelry with fantasy-driven color and detail.

Offering holiday promotions on select jewelry collections.

Explore their offer: https://www.bisoulovely.com/

Apparel and Everyday Fashion

Maria Pinto
Women’s fashion designed around movement, elegance, and expressive color.

Featuring seasonal savings across women’s apparel.

Explore their offer: https://www.mariapinto.com/

The Wild Collective
Officially licensed sports apparel with elevated streetwear design.

Offering deals on officially licensed sports fashion.

Explore their offer: https://www.thewildcollective.com/

Goodwear
Premium American-made cotton apparel known for weight, durability, and comfort.

Running BFCM pricing on select apparel and essentials.

Explore their offer: https://goodwear.com/

Coton House
Thoughtfully designed lingerie and intimates blending softness and simplicity.

Highlighting holiday promotions on lingerie and intimates.

Explore their offer: https://cotonhouse.com/

Williams Athletic Club
Women’s luxury sportswear designed with sophisticated tailoring and high performance fabrics.

Offering seasonal savings on luxury women’s sportswear.

Explore their offer: https://williamsathleticclub.com/

Food and Beverage

This category shows strong loyalty year after year. Specialty drinks and pantry staples perform particularly well during BFCM, especially as gifting and hosting season ramps up.

Ardor Organic
Organic, plant-based energy designed for clean, consistent performance.

Featuring holiday specials on organic energy beverages.

Explore their offer: https://www.drinkardor.com/

Intelligentsia Coffee
One of the most respected specialty coffee roasters in the world. Their BFCM holiday lineup includes single-origin favorites, blends, and accessories.

Offering seasonal promotions across coffee, subscriptions, and accessories.

Explore their offer: https://www.intelligentsia.com/

Sports, Fitness, and Outdoors

Consumers who plan to reset or upgrade their routines for the new year often use November as their signal to begin.

Golf Bags
Premium golf bags and accessories for both everyday and competitive players.

Running seasonal savings on golf bags and gear.

Explore their offer: https://golfbags.com/

GymTonic
Smart, space-efficient fitness equipment that brings guided training into the home.

Offering holiday promotions on fitness equipment.

Explore their offer: https://gymtonic.co/

Droyd
Electric bikes and ride-ons designed for kids and families.

Featuring BFCM specials on electric bikes and ride-ons.

Explore their offer: https://getdroyd.com/

Baby and Kids

Parents treat BFCM like a planning event. Many use it to child-proof the year ahead or find meaningful gifts that carry beyond the holidays.

5 Little Monkeys
Children’s mattresses designed for comfort, alignment, and healthy sleep habits.

Offering tiered holiday savings across mattresses and accessories.

Explore their offer: https://5littlemonkeysbed.com/

Tiny Traveler
Monitors and accessories that help parents stay connected to their child while traveling or on the go.

Running promotions on baby travel monitors and gear.

Explore their offer: https://tinytraveler.co/

Once Upon a Charm
Durable and stylish children’s eyewear made for real-life use.

Featuring seasonal deals on children’s eyewear.

Explore their offer: https://onceuponacharm.com/

Closing Thoughts

BFCM has evolved into something larger than a sales event. It’s a moment when brands reveal their operational maturity, their creative strategy, and their understanding of their customers. Looking across categories, you can see how each of these Hawke clients uses the season to strengthen loyalty, increase discovery, and set the foundation for Q1 momentum.