Lifecycle Marketing Archives - Hawke Media
Subject Line: Would You Read This?

Subject Line: Would You Read This?

During the day, we’ve all put aside some time to check our email or there are those of us who aggressively refresh our inboxes. You delete the spam, you gloss over the promotions, and you find what you’re looking for, but every once in a while...
Email Marketing: 5 Ways To Keep Them Coming Back

Email Marketing: 5 Ways To Keep Them Coming Back

Our 5 tips for retaining email list subscribers has been published on TechZulu. Check it out here& below!One of the hardest parts of email marketing is building a subscriber base and getting them to open your emails but that’s only half the battle. Once you have a...
Creating An Optimal Win-Back Campaign

Creating An Optimal Win-Back Campaign

List hygiene is a crucial part of succeeding in email marketing. It’s important to know how to use a win-back campaign to not only re-engage your users but also to maintain a healthy and active email list. The formula I’ve learned to love when it comes to a...
Quick Tips To Getting Started With Email Marketing

Quick Tips To Getting Started With Email Marketing

Email marketing has become a vital asset to any company, whether they’re a multi-million dollar company or a fresh start-up. The majority of your communication with your customers typically happens using email. Hitting the inbox is essential; otherwise, you run the...
Responsive vs. Attractive Emails

Responsive vs. Attractive Emails

When it comes to email marketing is it responsive vs. attractive? In my earlier days of being an email marketer, I would automatically assume if a click-through rate was below average it meant the email wasn’t attractive enough. However, thinking about it today, I...

The Dos and Don’ts of Email Marketing

Well that may be a little misleading. With an ever-growing market-space like digital marketing, the dos and don’ts of email marketing revolve as quickly as your inbox does. A “do” today will likely be a “don’t” in a few months. There are, however, some things that...