by Dawn Allcot | Aug 26, 2021 | Featured, Latest, Lifecycle Marketing, News & Events, Recent Articles
Eliza Blank is not just an innovative entrepreneur with a passion for houseplants dating back to her childhood, but an expert marketer who knows how to build relationships and nurture leads. “We believe in creating multiple channels both online and in real life to... 
by David Weedmark | Jul 19, 2021 | Featured, Latest, Lifecycle Marketing, Recent Articles
Until the past several years, most companies could concern themselves primarily with sales if that’s what they chose to do. Many would focus on developing relationships with their customers, but others — especially the early eCommerce marketers — were more than happy... 
by David Weedmark | Jul 12, 2021 | Featured, Latest, Lifecycle Marketing, Recent Articles
If you’re looking for an email service provider, a quick web search will reveal that you have a lot of options — probably too many to sort through efficiently. However, if you take a few moments to look at your own inbox (not your spam folder), you’re going to find... 
by David Weedmark | Jul 7, 2021 | Featured, Latest, Lifecycle Marketing, Recent Articles
While consumer marketing trends may move from Facebook to TikTok and back to Google again, the strongest pillar of B2B marketing continues to be email. However, today’s purchasers and decision-makers are a lot more discerning when it comes to email than they were... 
by Barron Rosborough | Jun 10, 2021 | Featured, Latest, Lifecycle Marketing, Recent Articles
Most brand emails are bland and lack visual appeal. Nothing says skip reading this email rather than a massive block of text. So, how do you make a captivating email other than well-written content? Try adding animation. The great thing about adding animation to your... 
by Tracy Puckett | Jun 4, 2021 | Featured, Latest, Lifecycle Marketing, Recent Articles, Uncategorized
Whenever your cell phone dings, what is your reaction? Your eyes probably jump to the device, right? That’s assuming you’re not entangled in a fierce debate about the merits of Instagram versus Facebook marketing or immersed in a weekly meeting to dice the week’s... 