by Hawke Media | Mar 30, 2022 | Featured, Latest, Paid Media, Paid Search, Recent Articles, Strategy
Healthcare marketers face the same challenges as do marketers in other industries. This is usually around keywords — keywords that are usually either very expensive or very difficult to rank for. However, focusing solely on paid search, there are several factors that... 
by Hawke Media | Mar 14, 2022 | Featured, Latest, Paid Media, Recent Articles, Strategy
When Apple launched iOS 14 in April 2021, the upgrade went further than simply adding jazzy new features. At the center of the new operating system was a fresh approach to privacy through App Tracking Transparency. Apple’s new policy affects more than just the 30% of... 
by Hawke Media | Jan 26, 2022 | Paid Media
For some, the 50 or so Super Bowl ads are more exciting than the game itself. It’s advertising at its peak: million-dollar budgets, mesmerizing creative, and a hyped-up audience. In 2021, people were talking about the Bud Light Sletzer Lemonade commercial long after... 
by Hawke Media | Jan 7, 2022 | Paid Media
If you’re an e-commerce brand, Facebook advertising will probably be one of the biggest paid marketing channels you use to grow. After all, Facebook is still the most popular platform for social media marketers, used by 93% of brands — compared to Instagram, in second... 
by Jake Wengroff | Dec 20, 2021 | Featured, Latest, Paid Media, Recent Articles, Strategy
Digital continues to increase its portion of the ad-spend pie, as it has for several decades. The tipping point was reached in 2020, when digital ad spending accounted for more than half (54%) of total ad spending, according to Statista. Last year, digital ad spending... 
by Hawke Media | Dec 1, 2021 | Featured, Latest, Latest Strategies, Paid Media, Recent Articles, Strategy
Amazon has become the world’s largest online marketplace for two simple reasons: They provide value and convenience to online shoppers They make it simple for sellers to sell their products. Amazon’s massive customer base has brands large and small rushing to list... 