by David Weedmark | Aug 4, 2021 | Featured, Latest, Paid Media, Recent Articles
ROAS stands for “return on ad spend,” which is the amount of revenue generated from each dollar spent on an advertising or marketing campaign. While return on investment (ROI) can be applied to an entire marketing strategy, ROAS focuses on one specific campaign at a...
by Dawn Allcot | Aug 2, 2021 | Branding Creative, Featured, Latest, Paid Media, Recent Articles
Paid search and social media advertising have taken off in recent years, with 65% of small businesses engaging in PPC (pay-per-click) marketing. The most popular platforms for PPC marketing include Google Ads, Facebook and programmatic display campaigns. Each channel...
by David Weedmark | Jul 8, 2021 | Featured, Latest, Marketing Strategy, Paid Media, Recent Articles
Gone are the days when you could take a splatter-gun approach to advertising by running a bunch of cheap ads and hoping they hit your targets. Online ads that once cost pennies per click now cost dollars, so it’s vital that you compare their performance to other...
by Daniel Dietzel | Jun 25, 2021 | Featured, Latest, Latest Strategies, Paid Media, Recent Articles
Stop me if you’ve heard this before: “Well, we spend a lot of money on Facebook ads, but we’re not 100% sure where it goes or if it works.” A year ago, this was a niche problem for high-performance marketing agencies. For sites like Indiegogo and Kickstarter, eking...
by David Weedmark | May 21, 2021 | Featured, Latest, Paid Media, Paid Search, Recent Articles
On the surface, brand awareness is a simple concept — before customers will buy from you, they need to know you exist and have some idea of what you offer. As awareness evolves into brand recognition, they will begin to distinguish your brand from the competition, to...
by Hawke Media | Nov 4, 2020 | Paid Media
Brian here, and today let’s chat about the keys to SMART media buying & media planning. How you structure your digital marketing mix, no matter how strong your creative, can make or break your digital media campaign. So, I’ll give you my 3 top keys to...
