by Hawke Media | Jan 10, 2023 | Featured, Latest, Paid Media
You’ve done all your keyword research, kept abreast of emerging trends, and reviewed the analytics prior to launch. You have an established digital footprint and a strong online presence across multiple digital marketing channels. This advertising campaign should be...
by Hawke Media | Dec 20, 2022 | Latest, Paid Media, Recent Articles, Strategy
Online marketers don’t just need data from their analytics software, but they need informative data. That starts with having consistent data across the entire duration of a business’ online marketing efforts. We’ve made consistent and informative data the centerpoint...
by Hawke Media | Dec 13, 2022 | Latest, Paid Media, Recent Articles, Strategy
Generating website traffic with PPC (pay-per-click) advertising is becoming increasingly difficult, given the competition for today’s digital audience. Customers are inundated with competitive offers and new solutions. That’s why now – more than ever before...
by Hawke Media | Dec 6, 2022 | Featured, Latest, Paid Media, Recent Articles, Strategy
Google is rolling out yet another update. This time it involves the sunset of the Google Chrome third-party cookies. Does this mean more difficult times ahead for marketers? Possibly, but the growing pains will be short-term if you’re well prepared. Check out some...
by Hawke Media | Nov 22, 2022 | Featured, Latest, Paid Media, Paid Social, Recent Articles
Pinterest is a social media platform that allows users to search for “pins” and save them to their own “boards.” The service is popular primarily among creative people looking for inspiration in home decor, arts and crafts, culinary...
by Hawke Media | Nov 3, 2022 | Featured, Latest, Paid Media, Paid Social
Black Friday is weeks away, but make no mistake: the holiday shopping season has already begun. Last month, we shared all kinds of resources to get ready for Black Friday and Cyber Monday (BFCM, also referred to as the Cyber 5) in your paid search, SMS, email, and...
