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Your Before-You-Kill-A-Campaign Checklist

Your Before-You-Kill-A-Campaign Checklist

by Hawke Media | Jan 10, 2023 | Featured, Latest, Paid Media

You’ve done all your keyword research, kept abreast of emerging trends, and reviewed the analytics prior to launch. You have an established digital footprint and a strong online presence across multiple digital marketing channels. This advertising campaign should be...
The Value of Consistency in Your Marketing Reporting

The Value of Consistency in Your Marketing Reporting

by Hawke Media | Dec 20, 2022 | Latest, Paid Media, Recent Articles, Strategy

Online marketers don’t just need data from their analytics software, but they need informative data. That starts with having consistent data across the entire duration of a business’ online marketing efforts. We’ve made consistent and informative data the centerpoint...
How to Benchmark Your PPC Data

How to Benchmark Your PPC Data

by Hawke Media | Dec 13, 2022 | Latest, Paid Media, Recent Articles, Strategy

Generating website traffic with PPC (pay-per-click) advertising is becoming increasingly difficult, given the competition for today’s digital audience. Customers are inundated with competitive offers and new solutions. That’s why now – more than ever before...
Sunsetting Google Chrome Third-Party Cookies: Marketer Preparation Tips

Sunsetting Google Chrome Third-Party Cookies: Marketer Preparation Tips

by Hawke Media | Dec 6, 2022 | Featured, Latest, Paid Media, Recent Articles, Strategy

Google is rolling out yet another update. This time it involves the sunset of the Google Chrome third-party cookies. Does this mean more difficult times ahead for marketers? Possibly, but the growing pains will be short-term if you’re well prepared.   Check out some...
10 Reasons for Social Media Marketers to Look at Pinterest Paid Social Ads

10 Reasons for Social Media Marketers to Look at Pinterest Paid Social Ads

by Hawke Media | Nov 22, 2022 | Featured, Latest, Paid Media, Paid Social, Recent Articles

Pinterest is a social media platform that allows users to search for “pins” and save them to their own “boards.” The service is popular primarily among creative people looking for inspiration in home decor, arts and crafts, culinary...
5 Money-Saving Hacks for Brands This Holiday Season

5 Money-Saving Hacks for Brands This Holiday Season

by Hawke Media | Nov 3, 2022 | Featured, Latest, Paid Media, Paid Social

Black Friday is weeks away, but make no mistake: the holiday shopping season has already begun. Last month, we shared all kinds of resources to get ready for Black Friday and Cyber Monday (BFCM, also referred to as the Cyber 5) in your paid search, SMS, email, and...
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Recent Posts

  • Technical SEO and Content SEO: Examples + What Your Brand Needs to Know January 24, 2023
  • 15 Reasons You Need a Marketing Strategy Audit January 17, 2023
  • Your Before-You-Kill-A-Campaign Checklist January 10, 2023
  • 7 Affiliate Marketing Trends To Know in 2023 December 27, 2022
  • The Value of Consistency in Your Marketing Reporting December 20, 2022

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