by Jesse McCarl | Aug 24, 2022 | Featured, Paid Social, Recent Articles, Social Media
Back in March of 2020, something very special happened in the world of social media. A new online app, “Clubhouse,” made its debut. Almost overnight, the novel concept turned into a phenomenon called social audio. Originally labeling itself as a “social audio app,”... 
by Jesse McCarl | Aug 22, 2022 | Featured, Latest, Paid Social
If you’re using social media marketing for your business, you’ve probably heard of social listening. But you might not know how it can help you, especially with paid social media initiatives. Social listening helps you gather information about your brand,... 
by Jesse McCarl | Aug 17, 2022 | Latest, Paid Social, Recent Articles
You’ve had some success using advertising on various social media channels and are looking to expand your reach. How do you determine where to invest in advertising on a new social channel? This step-by-step guide will help you pursue new social media advertising on... 
by Hawke Media | Aug 15, 2022 | Featured, Paid Social, Recent Articles
Marketing budgeting can be tricky to say the least. There are simply no hard and fast rules when it comes to determining how much money you should devote to your advertising efforts. And budgeting decisions become even more difficult when you begin to divide that... 
by Hawke Media | Aug 2, 2022 | Featured, Paid Social
Black Friday and Cyber Monday offer businesses tremendous opportunities for revenue generation. Cyber Monday saw a shocking $10.8 billion in online sales in 2020, representing a nearly $3 billion increase since 2018. Black Friday also sees enormous traffic both in... 
by Hawke Media | Jul 27, 2022 | Featured, Paid Search, Recent Articles
Your business’s name and brand are some of its most important assets, and no one wants others trading (or bidding) on their good name. You’re bound to see competitors running ad campaigns that target your business’s branded keywords, though. Here’s how to protect... 