3 Keys to Smart Media Planning & Media Buying

Brian here, and today let’s chat about the keys to SMART media buying & media planning. How you structure your digital marketing mix, no matter how strong your creative, can make or break your digital media campaign. So, I’ll give you my 3 top keys to...

Blogging and the Affiliate Space

Ten years ago the idea of making a career out of blogging would have sounded crazy. Today it is a reality for many creative individuals all over the world. Successful bloggers build an audience by posting interesting content and have the option to make money off of...

Starting Your Affiliate Program & Keeping it Up

So you have decided that it is time to launch your affiliate program? You have had success on your e-commerce site but you think there may be more opportunity out there for your new affiliate program. This is the ideation behind several marketers who are ready to grow...

Beware of Search Engine Marketing

Search Engine Marketing, sometimes called PPC, is one of the most prevalent forms of digital marketing. Traditionally, this is where most large e-commerce brands spend the bulk of their dollars. While this makes sense for many companies there are still a lot of...
The Importance of Testing

The Importance of Testing

So you have a live digital marketing campaign, and you’ve found some digital media buys that are working for your brand. You developed a creative concept with your designers, and you’re starting to see some clicks roll in. What’s next? Today,...

Keep Customers Coming Back: Why Retargeting is so Successful

Years ago, marketers would often say it takes six to seven interactions before a lead will turn into a conversion. Fast forward to 2016, and now that projection is 11 to 13 interactions. Some sources even say 20! Essentially, the market has become so saturated that...