by Hawke Partner | Jun 6, 2023 | Email & SMS, Featured, Latest, Paid Media, Strategy
This is a guest blog post from Hawke Media’s partner, LimeChat. Learn more about the Hawke Media Partner Network. As social media and messaging apps continue to dominate online communication, businesses worldwide are seeking innovative ways to harness these...
by Hawke Media | May 16, 2023 | Latest, News & Events, Paid Media, Uncategorized
The second quarter of 2023 has marked the end of more efficient spending on traditional PPC platforms. Ecommerce brands had been reaping the rewards of lower CPM and CPC in Q1 after the higher costs of peak retail moments in Q4, and now those metrics are starting to...
by Hawke Media | May 9, 2023 | Latest, Paid Media, Recent Articles
PPC can be a quick solution to your marketing woes. When done right, paid media delivers fast and sustainable results. However, brands must be willing to invest in their paid media budget. When done right, PPC drives traffic, generates leads, and increases revenue....
by Hawke Media | May 2, 2023 | Paid Media
Did you know that Google Ad Network CPMs increased by 30 percent in 2022 but they are still lower than typical social media platforms? That statistic includes both YouTube and display ads. Additionally, Tiktok is still a cost-effective marketing channel because it’s...
by Hawke Media | Jan 31, 2023 | Featured, Latest, Paid Media, Recent Articles
Whether a paid search program is brand new to you or it’s your most cherished revenue stream, it can be intimidating to start working with an outside agency. Before you ever fill out a lead form, it can be helpful to know what to expect when you outsource your paid...
by Hawke Media and Jesse McCarl | Jan 10, 2023 | Featured, Latest, Paid Media
You’ve done all your keyword research, kept abreast of emerging trends, and reviewed the analytics prior to launch. You have an established digital footprint and a strong online presence across multiple digital marketing channels. This advertising campaign should be...
