Super Bowl Commercials 2022: Do They Still Matter

Super Bowl Commercials 2022: Do They Still Matter

For some, the 50 or so Super Bowl ads are more exciting than the game itself. It’s advertising at its peak: million-dollar budgets, mesmerizing creative, and a hyped-up audience. In 2021, people were talking about the Bud Light Sletzer Lemonade commercial long after...
Facebook Ad Automation: 5 Essential Automated Rules

Facebook Ad Automation: 5 Essential Automated Rules

If you’re an e-commerce brand, Facebook advertising will probably be one of the biggest paid marketing channels you use to grow. After all, Facebook is still the most popular platform for social media marketers, used by 93% of brands — compared to Instagram, in second...