Hawke Media Acquires Blue Light Media to Help All Brands Become Media Companies Through Consistent Quality Content
The acquisition strengthens Hawke’s Southern California footprint and deepens its expertise in social-driven brand building, creative storytelling and influencer marketing.
Los Angeles and Orange County, CA – March 25, 2025 – Hawke Media, a leading U.S. performance marketing agency, today announced the acquisition of Blue Light Media , a full-service creative and social marketing agency based in Orange County, California. The deal cements Hawke’s position as the go-to agency for brands looking to engage and grow their audiences at scale, marking a strategic step forward in content-driven brand storytelling, influencer marketing and high-impact creative production.
“At Hawke, we believe every brand today must think and operate like a media company to stay competitive,” said Erik Huberman, CEO and founder, Hawke Media. “At the center of that is consistent, quality content — CQC — driving connection, community and performance. Blue Light Media has built its reputation on delivering that level of creative excellence, and we’re thrilled to integrate their expertise as we double down on social-first marketing at scale.”
Founded in 2017, Blue Light specializes in the natural products, consumer packaged goods and beauty sectors, executing high-performing content and social campaigns that drive measurable results. The agency has partnered with brands including Bulletproof Coffee, NutriBullet, Rock the Bells, Power Crunch and Epicuren.
With the acquisition, Blue Light clients gain access to Hawke Media’s full suite of marketing services, combining creative storytelling with data-driven strategies designed to maximize reach, engagement and business impact.
“Our mission has always been to build an agency where creativity and strategy work hand in hand to help brands thrive,” said Mikhail Alfon, founder, Blue Light Media. “An acquisition with Hawke allows us to take that mission to new heights—offering our team greater opportunities, expanding our capabilities and giving our clients access to an incredible collective of marketing resources that will accelerate their growth.”
Blue Light Media’s leadership and staff will remain in place, ensuring continuity for clients while creating new growth opportunities within Hawke Media’s expanding network.
Hawke Media continues to grow through strategic acquisitions, strengthening its position as a full-service marketing leader. Its client portfolio includes global brands such as Crocs, Red Bull, K-Swiss, Casamigos and Proactiv.
“This acquisition reinforces our commitment to delivering best-in-class creative and consistent quality content that drives measurable brand impact,” Huberman said. “It is a strategic step forward in enabling brands to operate as fully integrated media engines in today’s competitive landscape.”
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About Hawke Media
Hawke Media is one of the country’s most rapidly expanding marketing agencies, dedicated to delivering bespoke, data-driven, and performance-centric solutions to help launch, scale, and revitalize businesses. As Your Outsourced CMO®, Hawke Media provides CMO-level expertise to brands of all sizes, creating customized strategies that align perfectly with each client’s unique needs.
Since its inception, Hawke Media has helped over 5,000 brands grow through tailored marketing strategies designed for businesses across all sectors and revenue models. With a decade of experience, Hawke Media founded by Erik Huberman, distinguishes itself in the digital landscape. By harnessing the power of its proprietary AI-driven system, HawkeAI, the company effectively solidifies its reputation as both unique and forward-thinking. For more information, visit www.hawkemedia.com.
About Blue Light Media
Blue Light Media is a strategic social media agency specializing in social-first creative development, integrated paid media, and influencer marketing. Established in 2017 in Costa Mesa, California, the agency partners with high-growth direct-to-consumer brands to accelerate digital performance through content-driven strategies and scalable media execution.
Renowned for its ability to blend creativity with measurable results, Blue Light Media has delivered impactful campaigns for leading consumer brands including Bulletproof Coffee, Rock The Bells, Nutribullet, Epicuren, and PowerCrunch. The agency’s social-first approach positions it at the forefront of modern brand building, delivering value across awareness, engagement, and conversion.
Driven by a commitment to excellence and innovation, Blue Light Media continues to play a pivotal role in shaping how consumer brands grow in an increasingly digital and content-driven economy.