The creative marketing agency carries over its esteemed client roster and Story360 approach to Hawke
Los Angeles, CA – July 9, 2024 – Hawke Media the top performance marketing agency in the U.S. announced today the acquisition of West Coast entertainment marketing firm Lemonade. This deal will boost both parties’ capabilities by combining Lemonade’s unique branded entertainment, gaming and blockchain expertise with Hawke Media’s performance marketing background, strengthening their presence in these industry verticals.
Lemonade excels in creating engaging, narrative-driven campaigns across all media platforms, from social to long-form content and experiential marketing. From collaborations with celebrities and known influencers, to launching the most-downloaded esports game of the year, to winning “best in show” in Comic-Con.
“Today’s announcement represents the next growth phase in dominating the marketing arena,” said Erik Huberman, CEO and Founder of Hawke Media. “We have built a reputation in all respective industries and are excited about moving into the gaming and entertainment sector. Combining our strengths with Lemonade’s production expertise sets the stage for some high-quality, branded entertainment content at Hawke Studios [Coming soon].”
“Our background in the production industry, coupled with extensive experience in the gaming and entertainment sector, has allowed us to catapult Lemonade to where it is today,” said Trevor Dudeck, Co-Founder and CEO of Lemonade. “With this landmark acquisition, we plan to maximize Hawke’s strategic resources and network to expand into branded entertainment.”
Since 2018, Lemonade has amassed an impressive list of clients, including Disney, Fabletics, IMAX, Free Fire, Square Enix, Meta, TikTok, Sling TV and Dior. By blending entertainment with advertising, Lemonade ensures its campaigns are as engaging as they are effective. The agency employs their unique process called Story 360, involving a deep dive into clients’ businesses to uncover compelling narratives that drive their campaigns, while its non-siloed approach fosters cross-departmental collaboration, driving creativity and cohesion.
“Consumers are hungry for long-form content such as shows and branded films that we’re confident brands will benefit from,” said Rowan Brooks, Co-Founder of Lemonade. We look forward to delighting audiences with the storytelling we are known for while delivering the top-rated performance that our clients count on to support their business goals.”
The newly acquired agency’s existing staff will be retained, and its core values and commitment to clients will remain unchanged. With a valuation exceeding $150 million, Hawke Media has strategically expanded its influence through targeted acquisitions. The company boasts an impressive clientele, including globally recognized brands such as Verizon, Barstool Sports, Funko, Getty Museum and more.
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About Hawke Media
Hawke Media is one of the country’s most rapidly expanding marketing agencies dedicated to delivering bespoke, data-driven, and performance-centric solutions to help launch, scale, and revitalize businesses. Its success can be attributed to its commitment to creating customized strategies that align perfectly with the unique needs of each client.
Hawke Media firmly believes that every contemporary business necessitates a Chief Marketing Officer (CMO)-caliber professional to spearhead its marketing initiatives. The company has facilitated the growth of over 4,755 brands through individually tailored strategies to suit businesses of all sizes, sectors, and revenue models.
With a decade of experience, Hawke Media founded by Erik Huberman, distinguishes itself in the digital landscape. By harnessing the power of its proprietary AI-driven system, HawkeAI, the company effectively solidifies its reputation as both unique and forward-thinking. For more information, visit www.hawkemedia.com.
About Lemonade
Lemonade, founded in 2018, specializes in gaming, entertainment, emerging tech, and blockchain brands. Rooted in creative production, Lemonade’s integrated services and cutting-edge social media marketing have driven over a billion downloads, 10 billion video views, and billions in revenue growth for legacy and challenger brands. Their innovative Story 360 approach, based on trusted storytelling techniques, captures attention and fosters brand engagement.
Lemonade believes that as consumers continue to undergo a massive consumption shift, advertising should look more like entertainment in order for brands to thrive. Clients of Lemonade undergo a unique process to install an entertainment-centric approach to marketing into their business.
The agency distinguishes itself through a strategy-led process wherein each facet of a brand’s consumer journey is mapped. Services encompass a comprehensive range of marketing solutions, including strategy and consulting, influencer marketing, social media management, creative production, performance marketing, and experiential activations. For more information, visit www.lemonadetheagency.com