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November 13, 2023 - By Barron Rosborough


US based firm to bolster its ever-growing portfolio through StoryBrand approach

Santa Monica, CA– November 6, 2023 – Leading U.S.headquartered marketing agency Hawke Media has announced the acquisition of Northwest digital marketing firm Lone Fir Creative for an undisclosed purchase. The deal, which is expected to strengthen both parties’ Diamond HubSpot Partnerships, promises to establish a more formidable presence, leveraging Customer Relationship Management (CRM) expertise to dominate the digital ecosystem. 

“We’re not just adapting; we’re anticipating”, said Erik Huberman, CEO and Founder, Hawke Media. “By expanding our company, we’re adding capabilities and synergistically amplifying our impact. In doing so, we establish an unparalleled benchmark in the marketing sector.” 

Specializing in the tech, healthcare and education sectors with 30 employees, Lone Fir Creative’s core services include growth marketing, brand storytelling, narrative streamlining, website content optimization and UX-Centric web development. The first StoryBrand agency played a pivotal role in helping numerous businesses scale to the point of acquisition. Since its inception in 2015, the agency has amassed an impressive list of clientele including Bloomberg, IntegrateIQ, Archive360, LinearB, Marketing AI Institute and Fairway America. 

Among the key benefits of Lone Fir Creative from the acquisition is the opportunity to deepen sector expertise, leveraging Hawke Media’s extensive relationships and diverse resources. The newly acquired agency’s existing staff will be retained, and its core values and commitment to clients will remain unchanged.

“As an independent agency, we have been able to bridge the gap between better communication with clients through a consistent process that always delivers”, says Tyler Pigott, Founder, Lone Fire Creative. “Combining our efforts with Hawke Media allows us to make substantial strides within both the industry and HubSpot ecosystem. We couldn’t be more excited.” 

Scaling to a commendable valuation of over $150 million, Hawke Media has thoughtfully dilated its influence through purposeful acquisitions. The company features an impressive clientele including globally recognized brands such as Crocs, Red Bull, K Swiss, Casamigos and Proactiv.

“Absorbing Lone Fir Creative was a decision charged with excitement,” added Huberman. “Intertwining their StoryBrand methodology with our expertise propels Hawke Media into a new echelon, augmenting our services for clients.”


About Hawke Media  

Hawke Media is one of the country’s most rapidly expanding marketing agencies dedicated to delivering bespoke, data-driven, and performance-centric solutions to help launch, scale, and revitalize businesses. Its success can be attributed to its commitment to creating customized strategies that align perfectly with the unique needs of each client.

Hawke Media firmly believes that every contemporary business necessitates a Chief Marketing Officer (CMO)-caliber professional to spearhead its marketing initiatives. The company has facilitated the growth of over 4,500 brands through individually tailored strategies to suit businesses of all sizes, sectors, and revenue models.

With nearly ten years of experience, Hawke Media, founded by Erik Huberman and Tony Delmercado, distinguishes itself in the digital realm. By harnessing the power of its proprietary AI-driven system, HawkeAI, the company effectively solidifies its reputation as both unique and forward-thinking. For more information, visit

About Lone Fir Creative

As a full-service brand-building and growth marketing agency, Lone Fir Creative will focus on all levels of work, from strategy to execution. This includes but is not limited to, brand and business strategy, go-to-market, creative campaigns, market research, paid and organic media, sales funnels, custom development, and a full range of skillsets for high performance and a robust digital presence. Visit to learn more.