Google Selects Hawke as First Agency to Join New International Growth Program
Big news does not always look loud. Sometimes it looks strategic.
Hawke Media has officially been selected as the first agency in Google’s new International Growth Certified Partner program. It is an invite-only partnership designed to give a small group of top-performing agencies exclusive tools, proprietary data, and direct collaboration with Google’s international expansion teams.
This is not another certification to list on a website. It is access. And access changes outcomes.
Why Most International Expansions Stall
On paper, global expansion sounds simple. Launch campaigns in a new country. Translate creative. Adjust shipping rates. Scale spend.
In practice, it is far more complex.
U.S.-based brands often assume their domestic performance benchmarks will hold abroad. Then reality sets in. Cost per click varies by region. Conversion rates shift. Search intent behaves differently. Cultural nuance affects messaging. Even the length of the sales cycle can change depending on the market.
A paid search campaign that drives efficient acquisition in California may underperform in France. A YouTube strategy that converts in Texas might miss the mark in Japan. Payment preferences, regulatory considerations, and logistics constraints layer on additional complexity.
What works at home does not automatically travel well.
Without localized insight and performance modeling, brands end up testing into expensive lessons.
What This Partnership Unlocks
Through Google’s International Growth Certified Partner program, Hawke now has deeper integration with Google’s global infrastructure. That means insight before investment.
Here is what that looks like in practice:
Cross-Market Competitive Insights
We can analyze how competitors perform across multiple countries before you enter the market, identifying whitespace and risk early.
Advanced Market Forecasting Tools
We model expected acquisition costs, revenue potential, and performance benchmarks before budget is committed.
Direct Access To Google’s Global Expansion Team
Our strategists collaborate 1:1 with Google’s international experts during planning, launch, and scale.
Localized Creative And Messaging Guidance
Campaigns are adapted to reflect regional buying behavior, language nuance, and cultural expectations.
Operational Expansion Support
From payment infrastructure to logistics considerations, we help brands account for the real-world mechanics of international growth.
This is infrastructure designed to reduce friction and increase predictability.
From Ambition To Execution
If global expansion is part of your 2026 roadmap, the approach should shift from “Where should we try next?” to “Where does the data indicate profitable scale?”
With this partnership, we can provide:
- Custom international market analysis tied directly to your revenue and acquisition goals
- Market-entry performance forecasts before spend allocation
- Coordinated global launches supported by Google’s international teams
- Region-specific creative strategy built for local customer behavior
Expansion becomes intentional. Measured. Modeled.
Google selected a very limited number of agencies for this program based on international performance history, client portfolio diversity, and adherence to best practices. We are honored to be the first selected.
More importantly, we are focused on what this means for the brands we serve.
Global growth should not feel like a gamble. It should feel like the next logical phase of scale.
If international expansion is on your horizon, let’s start with the numbers and build from there.
The next stage of scale is global.