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July 1, 2024 - By Barron Rosborough


This latest acquisition  supercharges Hawke’s web development, creative, and print capabilities 

Los Angeles, CA – July 1, 2024 –Hawke Media, the fastest-growing marketing agency in the U.S., announced today the acquisition of Northwest  digital marketing agency Normal Bear Media. The deal will boost capabilities by combining Normal Bear’s custom website expertise, and creative prowess with Hawke Media’s extensive client base, strengthening their digital marketing presence.

Specializing in the Pool & Spa wellness and luxury sectors, with a dedicated team of 15 employees, Normal Bear’s services include digital marketing encompassing paid search, social media, branding/creative services,OTT, and CTV media, alongside traditional and non-traditional media, video production and extensive print services. The full-service firm excels in print services, providing everything from promotional materials to large retail visual displays, assisting retailers with designing store layouts and sourcing essential print materials. 

“Acquiring Normal Bear is a game-changer for Hawke Media,” said Erik Huberman, CEO and Founder of Hawke Media. “This move positions Hawke as a power player in the luxury and wellness industry and reinforces our stature as America’s top marketing agency of choice.”

Since its inception in March 2020, the agency has amassed an impressive list of clientele including Jacuzzi® Hot Tubs, Sundance® Spas, Dimension One Spas®,  Hydropool Swim Spas and Leslies Pool Mart.  

Among the key benefits of Normal Bear from the acquisition is the opportunity to deepen sector expertise, leveraging Hawke Media’s extensive relationships, client base set to enhance the competitive pricing and range of services offered by Normal Bear. The newly acquired agency’s existing staff will be retained and its core values and commitment to clients will remain unchanged.

As a Platinum HubSpot partner, Normal Bear excels in custom-coded websites, distinguishing itself from typical website builders. This acquisition allows Hawke Media to offer more tailored solutions. With a focus on servicing manufacturing businesses with dealer or franchise networks, Normal Bear’s detailed initial assessments and preliminary brand guidelines ensure consistent branding across marketing and print processes, fostering strong, lasting client relationships.

“Our decision to partner with Hawke Media underscores our commitment to leading luxury and wellness marketing,” said Scott Johnson, Founder of Normal Bear Media. “This acquisition accelerates our ability to deliver cutting-edge solutions and harness the advanced capabilities of HawkeAI. We are excited to increase our bandwidth, leverage Hawke Media’s immense talent, take on additional clients, and enter new industries to achieve the goals I set when founding Normal Bear Media.”

Scaling to a commendable valuation of over $150 million, Hawke Media has thoughtfully dilated its influence through purposeful acquisitions. The company features an impressive clientele including globally recognized brands such as Crocs, Red Bull, K Swiss, Casamigos and Proactiv.



About Hawke Media  

Hawke Media is one of the country’s most rapidly expanding marketing agencies dedicated to delivering bespoke, data-driven, and performance-centric solutions to help launch, scale, and revitalize businesses. Its success can be attributed to its commitment to creating customized strategies that align perfectly with the unique needs of each client. 

Hawke Media firmly believes that every contemporary business necessitates a Chief Marketing Officer (CMO)-caliber professional to spearhead its marketing initiatives. The company has facilitated the growth of over 4,755 brands through individually tailored strategies to suit businesses of all sizes, sectors, and revenue models.

With a decade of experience, Hawke Media founded by Erik Huberman, distinguishes itself in the digital landscape. By harnessing the power of its proprietary AI-driven system, HawkeAI, the company effectively solidifies its reputation as both unique and forward-thinking. For more information, visit


About Normal Bear

Normal Bear is a visionary full-service marketing agency revolutionizing industry standards with integrity-driven strategies. Committed to setting new benchmarks in luxury and wellness marketing and beyond, Normal Bear empowers brands with bespoke solutions that exceed expectations. Based on a foundation of client success, respect, and continuous improvement, Normal Bear delivers unparalleled service and results with tailored marketing solutions. For more information, visit