Erik Huberman is the founder and CEO of Hawke Media. He created Hawke to make great marketing accessible to all. Month-to-month contracts and a la carte services were developed specifically to accommodate small businesses that need to keep their budgets nimble. In 2022, he became a best-selling author with the release of The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar.
Last week, Huberman spoke at the Ad World Conference in Los Angeles about those three marketing principles that Hawke Media is built around. Backstage, he spoke with Eventible about how Hawke Media was established, how the pandemic shifted how we do business, and what marketers should expect in the future.
Artificial intelligence is a growing priority, as it has the ability to free up marketers from the kinds of things that take the most time. Huberman states in the interview that, “if marketers can spend less time in the weeds of platform analytics and competitor research, they can focus on the aspects that really matter to their brand or client.”
Platforms like Hawke Media’s recently-launched hawke.ai allows marketing professionals to create new assets, test new audiences, and curate innovative partnerships. It also provides marketers with the ability to flex their creativity and personalize messages to specific demographics.
Ad World is one of the largest online conferences for digital marketers in the world. Featuring seven different tracks, there’s plenty to learn for every kind of modern marketer. Tickets are already available for Ad World 2023.