The specialized marketing firm brings dealer network expertise to enhance Hawke’s heavy equipment marketing capabilities
Los Angeles, CA – September 9, 2024 – Hawke Media the top performance marketing agency in the U.S. announced today the acquisition of Mcomm Group, a leading business-to-business (B2B) channel marketing firm. This acquisition enhances both companies’ capabilities by combining Mcomm Group’s specialized solutions for manufacturers and dealer networks with Hawke Media’s full-service marketing expertise, broadening their reach in the B2B sector.
Mcomm Group excels in delivering turnkey marketing strategies, products and programs for manufacturers in industries such as construction, agriculture, cranes, mining, aggregate and specialized machinery. The agency develops and manages custom marketing programs and initiatives across hundreds of dealers in North America, helping brands maintain consistent messaging and increase local engagement. From simplifying dealer participation to driving higher local lead generation campaigns, Mcomm Group has carved a niche in optimizing co-op marketing for heavy equipment manufacturers and their dealer networks.
“This acquisition represents a major milestone in expanding our B2B marketing solutions,” said Erik Huberman, CEO and Founder, Hawke Media. “With Mcomm Group’s expertise, we are now better positioned to help manufacturers streamline their dealer networks with scalable, results-driven strategies.”
“Mcomm Group has spent over two decades perfecting our approach to dealer marketing, and joining forces with Hawke Media will allow us to elevate our services even further,” said Charlie Callaway, Founder and CEO, Mcomm Group, Inc. “With Hawke’s technology and AI resources, we’re excited to enhance our solutions and continue delivering outstanding results for our clients.”
Since 2002, Mcomm Group has built a reputation for driving growth through innovative B2B marketing strategies, supporting major heavy equipment brands and other industry clients across multiple states and provinces in North America. By providing tailored, turnkey solutions, the agency has helped manufacturers boost dealer engagement, increase marketing spend and ROI with qualified lead gen activities and achieve a stronger, more efficient and more consistent brand, dealer customized, across more touch points, at the local level.
The newly acquired agency’s staff will be retained, and its core values and commitment to clients will remain unchanged. With a valuation exceeding $150 million, Hawke Media has strategically expanded its reach through seven targeted acquisitions in 2024 alone. The company boasts an impressive clientele, including globally recognized brands such as Casamigos, Barstool Sports, Crocs, Getty Museum and more.
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About Hawke Media
Hawke Media is one of the country’s most rapidly expanding marketing agencies dedicated to delivering bespoke, data-driven, and performance-centric solutions to help launch, scale, and revitalize businesses. Its success can be attributed to its commitment to creating customized strategies that align perfectly with the unique needs of each client.
Hawke Media firmly believes that every contemporary business necessitates a Chief Marketing Officer (CMO)-caliber professional to spearhead its marketing initiatives. The company has facilitated the growth of over 5,000 brands through individually tailored strategies to suit businesses of all sizes, sectors, and revenue models.
With a decade of experience, Hawke Media founded by Erik Huberman, distinguishes itself in the digital landscape. By harnessing the power of its proprietary AI-driven system, Hawke.AI, the company effectively solidifies its reputation as both unique and forward-thinking. For more information, visit www.hawkemedia.com.
About Mcomm Group
Founded in 2002, Mcomm Group is a leading B2B channel marketing agency specializing in helping large heavy equipment manufacturers support their independent dealer networks. Managing marketing initiatives across hundreds of North American dealers, Mcomm ensures consistent brand messaging and local engagement. The company offers turnkey marketing solutions, reducing manufacturers’ operational burdens and boosting dealer participation. Its services include in-store marketing, digital and social marketing, outbound call, email, and retargeting lead gen campaigns, website development, and lifecycle marketing, tailored to dealer needs. With a scalable model, Mcomm has driven higher marketing spend, dealer engagement, and brand consistency for major manufacturers in construction, agriculture, cranes, forklifts, mining and aggregate machinery and more For more information, visit www.mcommgroup.com.