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April 16, 2021 - By Barron Rosborough

Hawke Media joins NOW Art to Light up Los Angeles

On Saturday, April 10th, Downtown Los Angeles became an enchanting mirage of colors and shapes that transported passersby to new worlds. From 7:30 PM-10:30 PM, 7 different exhibitions combining real-world installations with projections onto 200 ft. screens, presented to more than 15,000 socially distanced spectators. The evening was hosted by Luminex, curated by NOW Art Foundation. 

Hawke Media COO, Tony Delmercado, was lucky enough to be introduced to the founders and signing on to support the event instantly, stating, “We are incredibly excited about our partnership with NOW Art in welcoming people back into the heart of Los Angeles with inspiring, cutting-edge art installations featuring world-class creators”. 

Likewise, Hawke Media has and always will sow its roots in Los Angeles, so the organization jumped at the opportunity to nourish those roots after such a tumultuous year. Delmercado was quoted saying, “Beautiful art in a great city with an amazing, community-centric organization provides a welcome, and much needed change of pace for Angelenos and visitors to our great city emerging from a lengthy quarantine.” 

LUMINEX,, is curated by NOW Art Foundation, exhibiting six local Los Angeles artists: Refik Anadol, Nancy Baker Cahill, Sarah Rara, Carole Kim, Luciana Abait, and Akiko Yamashita; and supported by a collective of community sponsors: Panasonic, Hawke Media, South Park Business Improvement District, JB3D, Central City Association of Los Angeles, City of Los Angeles Council District 14, Arup Engineering, 801 Tower, Cutler Enterprises, Show Imaging, Inc., and Building Bridges Art Exchange.

Read more about the event here: