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November 5, 2020 - By Barron Rosborough

Hawke Media Special Report: November 5, 2020

Votes have been cast and the outlook for the United States on a global, national, and local scale has been decided by the people. While we may be waiting with bated breath to hear the final results and see that all the votes have been counted, there is something to be said–even though the words evade me–for the process that lets us choose our direction as a people.

It’s in times like this that we’re riddled with a collective anxiety for an uncertain future. So, here are a few resources to get your mind off of what’s happening and back to enjoying your days to some degree:

New York Times

The Columbus Dispatch


Consumer Trends



Source: OctaneAI


  • A significant element of your content strategy should be dedicated to personalization. The overwhelming majority of consumers (72%) will only interact with content that includes some element of personalization.
  • The ability to automate personalization will be crucial to scaling your outreach. 

Spending Behaviors


Source: Klickly

  • Consumer spending is starting to taper off from the first half of the year, but shoppers ordered most frequently on Fridays, Sundays, and Mondays between 12pm-3pm ET.

Holiday Shoppers


Source: Deloitte

  • The onset of the pandemic has led to the emergence of four distinct types of shopping behaviors.
  • These four shopper types each plan to spend over $1,000 this holiday season. However, each requires a distinct type of message to appeal to their needs.

Business Trends

Holiday 2020

Shipping Deadlines


Source: Shipstation

  • Here’s a helpful guide on when your orders need to be shipped to reach your customers by very important holiday deadlines.



Pop-Up Form: Klaviyo

  • Try SMS to reach your customers. You’ll be able to maintain maximum deliverability even while carriers are experiencing high volumes of messages being sent. In addition, our partners at Postscript tested SMS vs MMS and found that brands can achieve the same performance using SMS alone, and it’s just 1/3 the cost of MMS. 
  • Add a phone number option to your forms to start building your SMS list. 

Cyber Monday

Route_Blog_Cyber Monday

Source: Route

  • “If you were to lay every one-dollar bill spent last Cyber Monday end to end, single file, that line of bills would stretch 4,263,889 football fields. That’s further than even Brett Favre could throw.” – Route