Hawke Media Special Report: November 5, 2020

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Votes have been cast and the outlook for the United States on a global, national, and local scale has been decided by the people. While we may be waiting with bated breath to hear the final results and see that all the votes have been counted, there is something to be said–even though the words evade me–for the process that lets us choose our direction as a people.

It’s in times like this that we’re riddled with a collective anxiety for an uncertain future. So, here are a few resources to get your mind off of what’s happening and back to enjoying your days to some degree:

New York Times

The Columbus Dispatch

r/aww 

Consumer Trends

Personalization

OctaneAI-Holiday-Personalization

Source: OctaneAI

 

  • A significant element of your content strategy should be dedicated to personalization. The overwhelming majority of consumers (72%) will only interact with content that includes some element of personalization.
  • The ability to automate personalization will be crucial to scaling your outreach. 

Spending Behaviors

Klickly-eCommerce-Orders

Source: Klickly

  • Consumer spending is starting to taper off from the first half of the year, but shoppers ordered most frequently on Fridays, Sundays, and Mondays between 12pm-3pm ET.

Holiday Shoppers

Deloitte-Holiday-Shopper-Personas

Source: Deloitte

  • The onset of the pandemic has led to the emergence of four distinct types of shopping behaviors.
  • These four shopper types each plan to spend over $1,000 this holiday season. However, each requires a distinct type of message to appeal to their needs.

Business Trends

Holiday 2020

Shipping Deadlines

Shipstation-Holiday-Shipping-Deadlines-2020

Source: Shipstation

  • Here’s a helpful guide on when your orders need to be shipped to reach your customers by very important holiday deadlines.

SMS

phone-number-pop-up-form

Source: Klaviyo

  • Try SMS to reach your customers. It’s cheaper than MMS (about ⅓ the cost) while offering no performance drop-off and more engaging than most other platforms.
  • Add a phone number option to your forms to start building your SMS list. 

Cyber Monday

Route_Blog_Cyber Monday

Source: Route

  • “If you were to lay every one-dollar bill spent last Cyber Monday end to end, single file, that line of bills would stretch 4,263,889 football fields. That’s further than even Brett Favre could throw.” – Route